Market Overview

Telematics Update: In-Car Apps Hit Roadblock- Exclusive Stats Revealed


Telematics Update has this week released results from a live online poll of more than 500 automotive and apps executives across North America that identified ‘complexities of cross-platform development' as the main roadblock for in-vehicle apps.

(PRWEB) November 01, 2012

In the past 18 months automakers such as Mercedes Benz, BMW and Ford have been introducing in-car app offerings; however the market has yet to reach its full potential. In this online debate a live audience of industry executives was asked cast to their vote on the barriers for in-vehicle apps. The options covered ‘driving distraction legislation' to ‘automotive and consumer electronic product lifecycle differences'. However, it was ‘complexities of development' that drew the majority with 41% of the voters.

Zach Brand, Senior Product Manager, NPR commented on the results saying that he agreed with the majority but it wasn't a problem that couldn't be overcome with dedicated resources and added knowledge. He went on to explain, it is the difference in product lifecycles that presents more of a challenge and “to work with OEMs directly, it is completely at the mercy of their ability to move forward, and for them this is real problem right now”.

NPR have recently launched an in-vehicle app and will be speaking on this topic at the Content and Apps for Automotive USA Conference (December 4-5) in San Diego, a conference that will address the roadblocks for integrating apps into the vehicle. Representatives from Facebook, BMW, Mercedes-Benz, Airbiquity, UIE Evolution, Tweddle Group, Ericsson, TuneIn, Toyota and Honda will discuss the growing potential of the car as the next mobile platform for apps.

Content and Apps for Automotive USA 2012 will bring industry executives together over two days to share knowledge, network and create new business relationships in the automotive and apps community. An independently researched program and a world renowned collection of more than 30 expert speakers will address key issues in the development of content and apps for automotive.

Executive representatives from the automaker, app development, platform provider and wireless technology communities will meet to discuss:

  • Solutions to suit new cloud-based technologies and captivate a new realm of consumers
  • How vehicle-centric apps can be used to create compelling auto-focussed offerings and transform CRM
  • Assess the impact of HTML5 on IVI and in-vehicle content for the generation of automotive apps

Companies that have signed up so far include Microsoft, Chrysler, Pandora, Hyundai, Toyota, Pioneer, Nokia, Ericsson, BMW, Sprint and many more.

For the complete Content and Apps for Automotive USA 2012 conference program and speaker line-up, access the e-brochure at:

Register before November 9th and save $100 on your conference pass:

Or, contact the Telematics Update team at content(at)telematicupdate(dot)com

“This is a recommended event for all creating and supporting automotive content and applications. I was able to get up to speed quickly on the hot topics and future concerns of the industry” – Microsoft

For more information contact the Conference Director on the details below:

Andrew Pym
Conference Director | Telematics Update
apym(at)telematicupdate(dot)com | +44 (0) 207 375 7599

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