Market Overview

Alihoco Shocked At Poor Performance of All-Inclusive Hotels in Europe

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A survey of travel industry professionals carried out by Travel Weekly has revealed that only one of the world's best all-inclusive hotels is located in Europe.

(PRWEB UK) 1 November 2012

The survey which asked over 800 members of staff from top selling travel agencies in the UK for their hotel recommendations found that the only European hotel to make the top 10 was the Bahia Principe hotel in Tenerife. Five of the top ten hotels from the Travel Weekly report are located in the Caribbean, three are in Mexico and one is in Sharm el Sheikh.

Alihoco, the All Inclusive Holiday Specialist is concerned that the British holiday maker who is looking for quality is being forced to go outside Europe, or long haul, which can be particularly difficult with young children and those who don't want to spend a fortune on flights.

Despite that fact that 50% of summer sun holidays out of the UK are now all-inclusive, the quality of all-inclusive resorts in Europe appears to be falling behind long haul destinations such as the Caribbean and Mexico.

Alihoco's Managing Director Tom Warsop is not surprised, he says:

“The best all-inclusive hotels in the world are often located in areas tailored for American clients. In general American tourists are more concerned about quality than price and their service expectations are generally much higher than Europeans. Due to the distances involved and therefore the cost of flights, most Brits would consider the Caribbean and Mexico to be luxury destinations and therefore their expectations are equally high”

Although most luxury all-inclusive resorts have always been in destinations aimed at American tourists, more and more British holiday makers are switching to all-inclusive and don't want to compromise on the quality of their hotel. All-Inclusive Hotels in Europe have historically targeted the cheap and cheerful market offering only buffet style dining and local drinks. Therefore, European destinations need to offer more high quality services like multiple-dining options, premium branded drinks, or sun lounger drinks service to entice luxury seekers to their resort.

Warsop says, “All-Inclusive Holidays have evolved from years gone by and are more popular than ever. Great value and cheap all-inclusive holidays will always be popular, but more and more holiday makers are less willing to compromise on quality just because they are all-inclusive. I think we can predict that European Resorts will up their game in the next few years.”

To see the full list of the Top 10 All-Inclusive Hotels in the World please click on the following link: Where Are The Best All-Inclusive Hotels in the World?

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/11/prweb10079215.htm

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