Market Overview

Rapide take first steps towards the U.S.A


Rapide have taken their first steps towards international expansion after Managing Director Nigel Shanahan was chosen to take part in an exclusive scholarship programme, offered by the highly prestigious Kellogg School of Management, based in Chicago, IL.

Coventry, UK (PRWEB UK) 1 November 2012

The school, widely regarded as one of the top business academies in the world, selected Shanahan to take part in the programme entitled ‘winning and competing in the U.S market', which is designed to offer UK business leaders the chance to gain practical knowledge from their stateside peers before taking their first steps towards breaking the U.S. market.

As a global leader in management education the school boasts an illustrious list of faculty members including Nobel Prize winner Roger Myerson and leading marketing guru Phillip Kotler.

Focussed sessions on U.S. business culture, legal and regulatory differences, marketing and brand awareness and best practice have enabled Shanahan to gain an intricate understanding of how to make Rapide's imminent U.S. launch a success, whilst also opening up a number of strategic partnership possibilities through networking on the course.

Shanahan commented: “It was a privilege to be asked to take part in such a well respected programme. The week's sessions were thoroughly engaging and a great tool in learning how to shape our already successful offerings for the U.S. market. I am confident that Rapide can now make a big impact stateside.”

Rapide will be embarking upon a strategic USA launch in early 2013.

To learn more about Rapide and real-time customer engagement visit or call +44 (0)2476 011 911


More about Rapide – the Moments of Truth Company:
Rapide turns moments of truth into moments of opportunity. Its award-winning, multi-channel technology platform Rant & Rave provides real-time customer communications and feedback solutions to half the FTSE 350. Its solutions let companies talk to their customers at the moments that matter, and then uses sophisticated text analytics to interpret customer sentiment and provide actionable insight. Industry leaders choose Rapide to save money, drive revenue and to develop profitable relationships that last.

To learn more visit

To see how the Rant & Rave solution works take the interactive demo at

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