Orbitz and Energizer Launch Integrated Media Campaign to Reinforce Brand Alignment Between Portable Power and the Joy of Travel
Innovative Marketing Partnership Highlights Energizer's Suite of Portable Power Products Through Short Films, Dynamic Media Placements and Online Assets
CHICAGO, Nov. 29, 2012 /PRNewswire/ -- Leading online travel company Orbitz Worldwide (NYSE: OWW) and Energizer, a global leader in providing portable power, today announced the launch of an integrated media campaign designed to reinforce brand alignment between Energizer's suite of Portable Power products and the act of booking travel at Orbitz.com. Research indicates that online travelers own an average of 2.7 web-enabled devices, with nearly four out of five using a mobile phone to view maps or get directions on trips and 69 percent logging on to a preferred social network at least daily1. Energizer's Portable Power products provide instant, endless power to crucial electronic devices such as smartphones and tablets, empowering Orbitz leisure and business travelers to stay connected while exploring a world without boundaries.
The innovative marketing partnership runs through December 31 at Orbitz.com/Energizer and spans a variety of platforms, including "Orbitz Originals: The Cayman Islands," a series of ten short films hosted by travel expert Richard Bangs available exclusively on Orbitz.com alongside a rich library of adventure travel content; fixed and dynamic media placements targeted to business, luxury, family and leisure travel audiences; and an Energizer-sponsored travel promotion offering up to 40 percent off Cayman Islands hotels booked through Orbitz.
"Orbitz provides outstanding reach to a broad range of companies looking to match their products with consumers passionate about travel," said Josh Winkler, vice president of partner marketing at Orbitz Worldwide. "Portable Power products are tailor made for on-the-go travelers who want to stay connected through limitless use of their devices, so this partnership with Energizer is a perfect example of the synergies we offer companies with travel-related products. We are excited to kick off this integrated media campaign and look forward to connecting travelers with the tools that will keep them connected throughout every journey."
Portable Power chargers are featured throughout all ten episodes of "Orbitz Originals: The Cayman Islands," an Orbitz.com exclusive series hosted by travel expert Richard Bangs and produced in cooperation with the Cayman Islands Department of Tourism. Each episode weaves compelling imagery of beautiful island destinations with subtle examples of ways in which Energizer products enhance the travel experience – by keeping travelers connected to friends, family, even the office – at all times.
In addition to "Orbitz Originals: The Cayman Islands," the integrated media campaign includes an Energizer-sponsored travel sale at Orbitz.com/Energizer, with discounts up to 40 percent off Cayman Islands hotels for travelers eager to replicate the experiences seen throughout the Orbitz Originals series, as well as dynamic media placements including Orbitz.com homepage takeovers, targeted email messages to Orbitz Insiders and strategic use of all Orbitz social media channels.
1 Source: PhoCusWright's Traveler Technology Survey 2011
About Orbitz Worldwide
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz (www.orbitz.com), CheapTickets (www.cheaptickets.com), ebookers (www.ebookers.com), HotelClub (www.hotelclub.com), RatesToGo (www.ratestogo.com) and the Away Network (www.away.com). Also within the Orbitz Worldwide family, Orbitz Worldwide Distribution (corp.orbitz.com/partnerships/distribution) delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business (www.orbitzforbusiness.com) delivers managed corporate travel solutions for corporations. For more information on partnership opportunities with Orbitz Worldwide, visit corp.orbitz.com.
Orbitz Worldwide uses its Investor Relations website to make information available to its investors and the public at investors.orbitz.com. The public can sign up to receive email alerts whenever the company posts new information to the website.
Orbitz.com is a leading online travel company that enables travelers to search for and book an array of travel products and services, including flights, hotels, car rentals, cruises, and vacation packages. Since launching its website in June 2001, Orbitz.com has become one of the largest online travel sites in the world and has led the industry with innovations including the Orbitz Matrix Display and Orbitz Price Assurance. The Matrix Display revolutionized the way the travel industry displayed fares and makes it quick and easy for consumers to compare flights, rental cars and vacation packages. Orbitz.com also offers "Insider Steals," a weekly, members-only flash sale that provides exclusive deals of 50% or more off of handpicked hotels in top destinations around the world as well as "Mobile Steals," exclusive hotel deals of up to 50% off in the most popular destinations around the world, available to mobile consumers via m.orbitz.com and the full suite of Orbitz mobile apps. On Orbitz.com consumers can search a broad range of suppliers worldwide. Orbitz.com is owned by Orbitz Worldwide. Stay connected to Orbitz.com with sale alerts, exclusive promotions and engaging conversations by following Orbitz on Facebook, Twitter and the Orbitz Travel Blog.
SOURCE Orbitz Worldwide