Market Overview

The New Boxing Day: Are Black Friday and Cyber Monday Moving North of the Border?

TORONTO, ONTARIO--(Marketwire - Nov. 19, 2012) -

Editors Note: An image is associated with this press release.

Ask anyone in Canada about the biggest shopping day of the year and time and time again they'll tell you it's Boxing Day. If you ask the same question to our friends south of the border they'll tell you it's Black Friday and/or Cyber Monday. Black Friday falls on the day following U.S. Thanksgiving Day and it offers shoppers promotional sales that help kick off the shopping season (it falls on Nov 23 this year). Americans also participate in Cyber Monday to take advantage of exclusive online deals (it falls on Nov 26 this year).

Canadians Expect Deals on Black Friday

With such good deals, it's no wonder that Black Friday and Cyber Monday are taking Canadians by storm. According to a recent survey by Staples Canada and Vision Critical, 84% of Canadians now know about Black Friday and 48% of Canadians now know about Cyber Monday. And, in fact, 60% of Canadians now expect to get deals as good as they would get on Boxing Day on Black Friday and Cyber Monday as well.

More Canadians Plan to Shop Black Friday

Though only 17% of Canadians have shopped these days in previous years, 40% say that they intend to shop on Black Friday and/or Cyber Monday this year. After breaking these numbers down by gender, 42% of men, and 40% of women are planning to shop on Black Friday and Cyber Monday this year.

They Want More Tech

So what will they be spending their money on? The answer is tech products. More than half of Canadians who are planning to shop want to get the best prices on tech. And in fact, a whopping 63% plan to spend their hard earned money on technology, and of that number, 33% plan to buy desktops, laptops and ultra-books, 29% want to buy tablets and e-Readers, 28% plan to purchase monitors and TVs, 20% are looking at cameras and camcorders, 18% want mobile and mobile accessories, and 18% want to buy video games. When Canadians were asked what products they were most interested in seeing offers for, desktops, laptops and ultra-books were their top choice.

How Your Business Can Profit

As a small business owner you know that holidays are a good time to market special offers, so create some Black Friday and/or Cyber Monday promotions and increase your revenue. Since this trend is just starting to catch on in Canada, you have the unique opportunity to market your products directly to customers without all the clutter that occurs during Boxing Week. By breaking through the clutter you'll have a better chance at getting your promotion in front of the customers particularly if you operate in the tech sector.

On the flip side, some Canadian retailers have started to introduce Black Friday deals so if you're looking to cross a few items of your tech wish list now may be a good time to make those purchases and save yourself some money.

Methodology

From November 5-6, 2012, Vision Critical conducted an online survey among 1,508 randomly selected Canadian adults who are Angus Reid Forum panelists. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Canada.

About Staples Canada

Staples, Canada's largest office products company is committed to providing Canadians with a wide choice of office services and products. Serving all types of business - from the small home office to large enterprise - Staples makes it easy for customers to operate their offices efficiently and affordably by offering an extensive selection of office supplies, technology, electronics and office furniture as well as business services, including computer repair and maintenance, and copy and print services. Operating as Bureau en Gros(MC) in the province of Quebec and Staples Canada in all other provinces, the company employs over 15,000 associates at 330+ stores and at their head office in Richmond Hill, Ontario. Ranked as one of Canada's top ten Canadian companies in Marketing Magazine's Marketing/Leger 2011 Corporate Reputation Survey, Staples/Bureau en Gros is dedicated to offering customers the highest level of service, whether they choose to shop in-store, by catalogue or online. Staples Canada/Bureau en Gros also is invested in a number of corporate giving programs that actively support environmental, educational and entrepreneurial initiatives in Canadian communities from coast to coast. Visit www.staples.ca for more information, or visit us on Facebook (www.facebook.com/StaplesCanada) and Twitter (www.twitter.com/staplescanada).

To view the image associated with this press release, please visit the following link: http://media3.marketwire.com/docs/staples_cybermonday.jpg.

FOR FURTHER INFORMATION PLEASE CONTACT:
Staples Canada
Valerie Outmezguine
Public Relations Specialist
905.737.1147 x 2426
valerie.outmezguine@staples.ca
www.staples.ca

 

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