Market Overview

Media Advisory: MADD Canada (Mothers against Drunk Driving) Launches Its 25th Project Red Ribbon Campaign and Presents Its New TV Public Service Announcement


MONTREAL, QUEBEC--(Marketwire - Nov. 5, 2012) - MADD Canada (Mothers against Drunk Driving) is pleased to invite all media representatives to the Quebec launch of its 25th Project Red Ribbon campaign. Thanks to financial support from Allstate Insurance Company of Canada, this campaign was created to remind the public of the dangers associated with impaired driving and to honour all victims of this violent crime. The campaign runs from November 1st to January 7th, 2013.

Furthermore, MADD Canada will unveil its brand new public service announcement created for TV that was produced by Agence Uber in Longueuil.

When: Wednesday, November 7th, 10:00 to 10:45

Where: Centre des Sciences de Montreal
Salon du president
333, rue de la Commune Ouest, Montreal (QC) H2Y 2E2

A photo session will be held outdoors after the press conference. The exact location will be confirmed.

SFi Relations Publiques
Victor Henriquez

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