Market Overview

McCormick Canada's Club House Expands Popular Flavourful Line of Recipe Mixes

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LONDON, ONTARIO--(Marketwire - Nov. 1, 2012) - Expanding on its popular line of Club House Flavourful recipe mixes, McCormick Canada has announced two new flavours: Creamy Parmesan Chicken Penne and Herbes de Provence Roasted Chicken.

In addition to the signature dishes these products make, additional recipes have been developed for these versatile blends.

The seasoning mix for Club House Creamy Parmesan Chicken Penne Flavourful Recipe Mix can also be used to make Chicken Parmesan, Vegetarian Lasagna, Shrimp with Creamy Wild Mushroom Sauce, Tomato Sauce, and Parmesan Bruschetta.

The seasoning mix for Club House Herbes de Provence Roasted Chicken Flavourful Recipe Mix can also be used to make Herbes de Provence Chicken with Apple Cider, Chicken and Mussel Bouillabaisse, Herbes de Provence Stuffed Leg of Lamb, Yorkshire Pudding with Herbes de Provence, and Herbes de Provence Focaccia Bread.

Consumers can visit www.clubhouse.ca to find a variety of delicious alternate Club House recipes for these products as well as many others from the banner Club House brand.

"The premise for this product range is that consumers are looking for easy, healthy, on-trend flavours that allow them to easily add a flavourful twist to an everyday meal," says Linda Stiles, Product Manager, McCormick Canada. "With fresh and authentic ingredients in the coarse blend with large particulates, this product range delivers on these aspects, and has the added benefit of the cut-out window allowing consumers to see the seasoning blend."

"The two new flavours add great variety to the range," she notes.

The new Club House Flavourful recipe mixes contain no artificial colours or flavours, or trans fat. Available in the Dry Sauce Mix aisle at most grocery retailers across Canada, the suggested retail price is $1.79 per pouch.

Product and recipe photos are parked at: www.clubhouse.ca.

For more information on Club House, please visit www.clubhouse.ca or call toll-free at 1-800-265-2600.

McCormick Canada is a wholly-owned subsidiary of McCormick & Company, Inc., a global leader in the manufacture, marketing and distribution of spices, seasonings, specialty foods and flavours to the entire food industry - retail outlets, food manufacturers and food service businesses (www.clubhouse.ca). McCormick Canada, in business for more than 125 years, is pleased to note its Club House brand is now the 62nd largest brand in Canada (Nielsen, 2012).

FOR FURTHER INFORMATION PLEASE CONTACT:
For news media information and product samples:
Hunter LaVigne Communications Inc.
Mark LaVigne
905-841-2017 (office)
416-884-2018 (cell)
Mark.lavigne@hunterlavigne.com

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