Market Overview

Introducing "VTech's Dino Den" Website for Switch & Go Dino Enthusiasts, With Free Kids' Activities

CHICAGO, Nov. 27, 2012 (GLOBE NEWSWIRE) -- VTech's successful introduction of Switch and Go Dinos, a new line of transforming Dinosaur/Vehicles continues to evolve with kids' fun in mind. Following eight toy awards and top toys for the holidays lists received since the introduction of the range in May 2012 from Parents Magazine, Toys R' Us and The National Parenting Center to name a few. VTech has continued to invest in Dino fun for kids ages 3-8 announcing today a new website packed with hands-on, interactive fun for Dino-Mad kids called "VTech's Dino Den".

The site, which launched this week, will take kids' passion for dinosaurs even further with Virtual Reality Activities, Coloring Pages, and in 2013, a mind-blowing Dino App that delivers kids "Augmented Reality" where their own Dino drawings will come to life before their eyes! With more than 30 years experience in developing kids' educational products, VTech knows it is important to offer children the chance to learn more in a fun environment, and so have created a "Dinosaur Museum" within VTech's Dino Den which contains easy-to-learn Dino facts for future paleontologists.

"Switch & Go Dinos combine two favorite boys' toys, Dinosaurs and Vehicles, into one great play experience for kids ages 3-8. They've received eight awards since the launch in May 2012, and continue to be listed on top toy lists for the Holidays. The Dinos make for a perfect kids' gift this Holiday Season," said William To, President of VTech Electronics North America. "And now VTech is giving kids even more Dino-fun for free in time for the Holidays. VTech's Dino Den is packed with Dino facts, fun, entertainment and hands-on activities that will keep kids engaged in learning fun."

Key Website Features

  • Dinosaur Museum: When a kid is crazy about dinosaurs, they become Dino-obsessed. VTech has made it easier and more accessible for kids to learn fascinating facts about Dinosaurs through a "museum" packed with information and illustrations.
  • FREE Dinosaur Coloring Pages: With a coloring page for each Dino in VTech's collection, kids will have fun adapting their Dino drawings.
  • Virtual Experience: Kids will see the range of Switch & Go Dinosaurs "transform" before their eyes into a car and can see the full family of seven Dinosaurs in action. The innovative play experience is in the hands of kids as they spin, transform and listen to the Dinos in action.
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About VTech

VTech, the creator of the Electronic Learning Products (ELP) category and the award-winning V.Smile TV Learning System, is a world leader of age-appropriate learning toys. Since 1980, VTech has been developing high-quality, innovative educational products that enrich children's development, from birth to preteen, through fun and smart play.

VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics Ltd. is headquartered in Hong Kong with distribution throughout North America, Europe and Asia.

For more information on VTech's additional product lines, visit www.vtechkids.com/switchandgodinos, www.facebook.com/VTechtoys on Facebook, or follow @VTechToys on Twitter. Also, be sure to follow our ultimate Switch & Go Dino Brok the Brachiosaurus on Twitter @Broksays.

The VTech logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15901

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=15956

CONTACT: Elizabeth Mackey VTech Kids (847) 463-2728 elizabeth_mackey@vtechkids.com

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