Market Overview

Fall Back or Spring Forward, Americans Still Need More Sleep


HOFFMAN ESTATES, Ill., Nov. 1, 2012 (GLOBE NEWSWIRE) -- Millions of Americans will set their clocks back and gain one hour of sleep during the "Fall Back" time change on Nov. 4, 2012. Serta, the #1 mattress manufacturer in the United States, surveyed over 1,000 Americans to gauge how national time changes impact their sleep. While the results showed that neither the "Spring Forward" nor "Fall Back" time changes have a significant impact on sleep quality, around 1 in 5 respondents reported not sleeping well the night before both time changes, or waking up not feeling well-rested*.

"We thought more Americans would report that gaining an hour had a positive impact on their sleep," says Andrew Gross, senior vice president of marketing for Serta. "Instead, we discovered that nearly 20 percent of the population isn't getting the quality of sleep they need each night, regardless of losing or gaining an hour. This isn't a new issue for Americans, and there are things people can do right now to help improve their sleep, including shopping for a new mattress."

Sleep-deprived Americans can help improve their quality of sleep by selecting from a wide variety of Serta mattresses, including its flagship Perfect Sleeper® collection of innerspring mattresses and the popular iComfort® gel memory foam mattresses, both named Consumers Digest® Best Buys. For those interested in the benefits of gel memory foam but prefer the support of an innerspring, Serta offers the iSeries™ collection which combines the same Cool Action™ gel memory foam from the iComfort line with an advanced innerspring.

Since choosing the right mattress is just one step towards improving sleep quality, Serta officials also recommend watching their new Sleep Tips video. This shows how choosing calming colors, powering down electronics, choosing the right mattress and selecting quality linens can come together to help you improve your sleep on a nightly basis.

Taking Advantage of the Extra Hour

Serta did find some positive news around the Fall Back time change, thanks to a deep dive into Twitter following both the Spring Forward and Fall Back time changes last year. Trends on Twitter showed that while many individuals overslept and ended up running late the day after the Spring Forward time change, many found themselves running early with an extra hour to spare the day after the Fall Back time change. As a result, Serta will be encouraging Facebook followers in the days leading up to the time change to make plans to get the most from their extra hour on Nov. 4.

* Survey results are from telephone omnibus surveys of nationally representative Americans conducted by Braun Research the days following the two time changes around Daylight Savings Time in 2011. The margin of error is +/- 3.1% .

Media Contact: Kelly Ellis for Serta at

About Serta Mattress Company

Serta is the #1 Mattress Manufacturer in the United States. The company's product portfolio includes the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys. Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta's exclusive gel memory foam and an advanced innerspring system.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and 4 Canadian manufacturing plants.  In addition, Serta is distributed internationally in more than 100 other countries.  With its worldwide network, Serta is able to respond quickly to customers' needs while still preserving strict control standards to ensure the highest quality.

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