Partnership Names Groupon Official Daily Deals Site of MLB.com
Today Groupon (http://www.groupon.com) announced a multi-year agreement with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, to become MLB.com's official daily deals site. Under the new arrangement, Groupon will host deals from a number of MLB's 30 clubs through its GrouponLive events platform.
Groupon and several MLB clubs debuted a variety of successful offers in markets across the country during the 2012 regular season and postseason.
“Groupon is proud to partner with MLB Advanced Media and work with the teams to create new, unique opportunities for our customers to appreciate America's favorite pastime,” said GrouponLive General Manager, Greg Rudin. “In addition to great deals on tickets, fans will have a chance to enjoy unforgettable ballpark experiences.”
“Groupon offers a cutting-edge marketing channel with an extensive customer base to drive additional ticketing opportunities and incremental revenue for our teams,” said Noah Garden, EVP, Revenue, MLBAM.
The partnership also will provide baseball fans with the opportunity to purchase once-in-a-lifetime experiential packages from participating clubs, including access to batting practices, luxury box seats and clubhouse and ballpark tours.
GrouponLive launched in May 2011 as a joint venture between Groupon and Live Nation Entertainment to offer some of the world's best deals on local entertainment. Events include: college or professional sports, family entertainment, musicals and plays, concerts at smaller, intimate venues to some of the top shows at arenas and stadiums. These offers are sold exclusively through Groupon's featured local daily deals channel at www.groupon.com and via Groupon's mobile app.
Groupon (NASDAQ: GRPN) is a global leader in local commerce, making it easy for people around the world to search and discover great businesses at unbeatable prices. Groupon is reinventing the traditional small business world by providing merchants with a suite of products and services, including customizable deal campaigns, credit card payments processing capabilities and point-of-sale solutions to help them attract more customers and run their operations more effectively. By leveraging the company's global relationships and scale, Groupon offers consumers incredible deals on the best stuff to eat, see, do, and buy in 48 countries. With Groupon, shoppers discover the best a city has to offer with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods. To subscribe to Groupon emails, visit www.Groupon.com. To learn more about the company's merchant solutions and how to work with Groupon, visit www.GrouponWorks.com.
About MLB Advanced Media
Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information and interactivity on the web, including up-to-date statistics, game previews and summaries, extensive historical information, online ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live full-game video streaming and in-progress and on-demand highlights, live and archived audio broadcasts of every game, Gameday pitch-by-pitch application, around-the-clock hosted and specialty video programming, complete blogging capabilities and the award-winning suite of At Bat mobile applications. MLBAM powers more live events on the Internet than any other website in the world.