Statement From TVB President and CEO Steve Lanzano on Latest eMarketer Media Usage Study
The TVB (www.tvb.org), the not-for-profit trade association of America's commercial broadcast television industry today issued the following statement from Steve Lanzano, President and CEO of the TVB:
“Yesterday, eMarketer issued a report that showed that consumers spend more time with television now than at any time in the past four years. According to their research, the average adult spends almost 4.5 hours with television daily, representing nearly 40% of all their media consumption. Notably, television is the only traditional medium whose usage continues to grow. This is further confirmation that television remains the core of people's media usage. While talk of audience and device fragmentation continues to grab headlines, there is still only one medium that continually delivers mass reach – television.”
TVB is the not-for-profit trade association of America's commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium's multiple platforms, including on-air, website and mobile. TVB provides a diverse variety of tools and resources, including this website, to support its members and to help advertisers make the best use of local ad dollars.