Market Overview

Junk Food Clothing Turns Mall Directories Into QR Code Stores for Black Friday

LOS ANGELES--(BUSINESS WIRE)--

Known for its innovative fashion activities such as bringing the Monopoly game to life during fashion week last year and enabling people to register to vote from their t-shirts, Los Angeles-based clothing company Junk Food has once again set new standards as they recently tackled the annual Black Friday & Cyber Monday frenzy with an innovative shopping method. In partnership with eBay and Red Laser, Junk Food turned mall directories into digital pop-up stores via their unique Scan to Buy technology, providing shoppers a quick and easy way to purchase limited edition designs. In select markets, Junk Food will offer vintage tees and sweatshirts customized by local markets throughout the holiday season in just three easy steps, with a shipment straight to their doorstep. Shoppers simply pick out their exclusive item, scan a corresponding QR code, and purchase their signature soft Junk Food original right on the spot which will then be printed on demand and shipped within 48 hours.

Junk Food digital store (Photo: Business Wire)

Junk Food digital store (Photo: Business Wire)

"We try to always think outside of the box and disrupt the market wherever possible. We know that more and more of our fans are shopping from smartphones, so for the stressful holiday shopping season, we brought a digital pop-up shop to them. In the past, it would have taken several months to develop new physical stores, but with technology and a little imagination, we turned mall directories into fully functional stores within a couple of weeks," states Andrei Najjar, Junk Food's Vice President of Marketing.

About Junk Food

Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market. Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried throughout the top stores throughout the world. Also a licensing powerhouse, Junk Food has distribution rights to over 800 pop-culture properties across multiple categories including rock & roll, characters, movies, sports, and foods. The brand continues to pave the way for innovation in the fashion industry. From recently launching their first retail stores as QR code walls to creating the first ever t-shirt allowing consumers to register to vote by scanning the graphic with their smartphones, Junk Food is revolutionizing the use of technology in fashion and culture; www.junkfoodclothing.com, www.facebook.com/junkfoodclothing.

Michele Marie Public Relations
Liz Gemmill, 323-592-3132
liz@michelemariepr.com
press@michelemariepr.com

 

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