Market Overview

Saban's Power Rangers to POWER Up Thanksgiving with a Series of Celebrations and Giving Back in New York

LOS ANGELES--(BUSINESS WIRE)--

Saban's Power Rangers are bringing holiday cheer to the New York-area this Thanksgiving. The Power Rangers will make an appearance at the Toys 'R' Us' 2012 Uniformed Firefighters Association Widow's and Children's Holiday Party, in addition to paying a surprise visit to a HELP USA shelter for the homeless. Finally, the heroes of the brand's newest series, Power Rangers Megaforce, will make their official debut in the 2012 Macy's Thanksgiving Day Parade.

“The Power Rangers are known for keeping the world safe while emphasizing the importance of teamwork, responsibility and helping others,” said Elie Dekel, President of Saban Brands. “This Thanksgiving, and in the aftermath of Hurricane Sandy, we're celebrating those core values with events and appearances that will help to bring kids and families holiday joy. “

The Power Rangers kicked off the Thanksgiving celebration at the annual Uniformed Firefighters Association (UFA) Widows' and Children's Holiday Party. The Power Rangers participated in the festive reprieve for these families at the Toys 'R' Us store in Times Square on Sunday, November 18, 2012.

Saban Brands will continue to support the season of giving by partnering with HELP USA, an organization that provides housing and supportive services for the homeless. On Tuesday, November 20, the Power Rangers will visit HELP Morris Shelter in Bronx, NY. Starting at 2pm, the Rangers will welcome the shelter's 250 children as they return from school with a surprise visit. While receiving holiday gifts, the children will also have the opportunity to take pictures with the Power Rangers. With celebrity guests and HELP USA, the Power Rangers will also provide Thanksgiving dinner to the shelter's 900 residents.

At the end of the exciting week of festivities, fans will see the all-new Power Rangers Megaforce Rangers for the first time on television during a special performance as part of the 2012 Macy's Thanksgiving Day Parade, airing on NBC on Thursday, November 22 from 9am-noon. Power Rangers Megaforce will kick-off the franchise's 20th anniversary on television with new episodes premiering in early 2013 on Nickelodeon. Go Go Megaforce!

About Saban's Power Rangers Megaforce

Saban Brands will launch the newest version of Power Rangers, the number-one kids action series on television, with Power Rangers Megaforce. The new series, which premieres in 2013, will deliver mega action, humor, excitement, and entertainment, in addition to the core themes of friendship, teamwork, fitness, and helping others. Power Rangers Megaforce will air as Saban Brands celebrates the 20th Anniversary of the Power Rangers franchise. The series will be helmed by Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993. Following its introduction, Power Rangers quickly became the most-watched children's television program in the United States. The series followed the adventures of a group of ordinary young people who “morphed” into superheroes. It was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children's programming blocks. Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.

About Saban Brands

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. For more information, visit www.sabanbrands.com.

Saban Brands Contact:
Burson-Marsteller
Brittany Kang, 310-309-6684
brittany.kang@bm.com

 

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