SuperMedia Lends Its Support to Small Business Saturday® and Drives Commerce to Small Businesses Across the Nation
SuperMedia announces its participation in this year's Small Business Saturday, Nov. 24, 2012. Small Business Saturday is a day dedicated to strengthening the community by supporting local, independently owned small businesses.
American Express, founding partner of Small Business Saturday, is preparing for the third annual initiative. In 2011, millions of consumers shopped at small businesses on Small Business Saturday.1
SuperMedia recognizes the importance of supporting small business, the jobs they help create and the culture they instill in local communities. According to the Small Businesses Association, small businesses nationwide have accounted for 65 percent of net new jobs created over the past 17 years and represent 99.7 percent of all employer firms.
GETTING INVOLVED IN SMALL BUSINESS SATURDAY
SuperMedia has created a Small Business Saturday page on Superpages.com to drive consumer traffic toward the event. The page includes a “Share a Story” section where consumers can write about their favorite small businesses, as well as links to Small Business Saturday blog posts and Twitter mentions.
American Express has created a variety of ways to help raise awareness about the importance of supporting small businesses and motivate consumers to Shop Small®. Small business owners and their supporters can visit ShopSmall.com to take advantage of some of these tools, including:
- Free online advertising for qualifying small business owners2
- Social media tools to help local businesses spread the word about Small Business Saturday
- Personalized point-of-purchase materials for small business owners to show their involvement in the program
- Searchable maps where consumers can search for American Express Card accepting small businesses near them
SuperMedia Inc. (NASDAQ: SPMD) and its marketing consultants in local communities help small- and medium-sized businesses grow using marketing solutions across print, online, mobile and social media. SuperMedia solutions include: the award-winning Superpages shopping guide mobile site and apps, SocialEze® social marketing solution and SuperGuarantee® program; search engine marketing, directories published for Verizon®, FairPoint® and Frontier®, Superpages.com®, website, video, search engine optimization and reputation monitoring; print and digital display advertising, direct mail solutions and EveryCarListed.com® to shop for new and used vehicles. For more information, visit www.supermedia.com.
About American Express OPEN®
American Express OPEN is the leading payment card issuer for small businesses in the United States and supports business owners with products and services to help them run and grow their businesses. This includes business charge and credit cards that deliver purchasing power, flexibility, rewards, savings on business services from an expanded lineup of partners and online tools and services designed to help improve profitability. Learn more at OPEN.com and connect with us at openforum.com, facebook.com/Open, smallbusinesssaturday.com, twitter.com/OPENForum, twitter.com/shopsmall and linkedin.com/company/american_express_open. American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.
ABOUT SMALL BUSINESS SATURDAY
November 24th marks the third annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around them country. Small Business Saturday was created in 2010 in response to small business owners' most pressing need: more customers. More than 2.7 million Facebook users, 230 public and private organizations, 75 corporations and elected officials in all 50 states and Washington D.C. declared their support for Small Business Saturday last year. More than 500,000 small business owners leveraged an online tool or promotional materials for Small Business Saturday, 15,000 businesses signed up for free Facebook advertising to promote their products and services in the run up to Small Business Saturday. American Express is the founding partner of Small Business Saturday.
1 Based on 2011 Small Business Saturday consumer survey, by Echo Research, commissioned by American Express.
2 Eligibility restrictions apply. Ads are available while supplies of inventory last. See Terms and Conditions, available at ShopSmall.com/business-advertising, for complete details.
Media Relations Contacts:
Kimberly Olcha, 972-453-3012
American Express OPEN
Scott Krugman, 212-640-3244
M Booth & Associates, Inc.
Alex Della Rocca, 212-539-3203
Investor Relations Contact:
Cliff Wilson, 972-453-6188