Justin Bieber Unleashes the "Wink, Nod, Smile" in New Macy's Black Friday Commercial

NEW YORK--(BUSINESS WIRE)--

Beginning tomorrow, Macy's M customers may faint from excitement over the retailer's new Black Friday commercial featuring superstar Justin Bieber. The TV spot's humorous storyline shows what happens when people come in contact with Bieber's well-known wink. Scheduled to break on television on Tuesday, Nov. 20, the commercial reminds customers to shop Macy's starting at 12 a.m. on Friday, Nov. 23 (midnight Thanksgiving night) for the best deals on gifts for everyone on their list.

“Justin Bieber is one of Macy's superstar talents with a great sense of humor, and he was a hit in last year's Black Friday commercial,” said Martine Reardon, Macy's chief marketing officer. “We're excited to share another fun look at fans' extreme reaction to seeing Justin in store as he helps get the message out to shop early at Macy's for great deals on the most desirable gifts this holiday season.”

Reinforcing that America's Department Store is Bieber's favorite spot to shop on Black Friday, Macy's “Wink, Nod, Smile” continues the retailer's fall sitcom-themed TV concept starring new Macy's Herald Square store manager Harold (Matt Oberg) and visual merchandiser Carolina (Chloe Wepper), as they remind Bieber what happened on Black Friday last year. While in the store, Bieber offered his classic “wink” to unsuspecting fans who swooned in the megastar's presence. In this year's spot, Harold and Carolina fall prey to the effects of an accidental “wink” when Bieber gets something in his eye.

Macy's Facebook fans got a first look at the spot on Sunday, Nov. 18. Today, the spot is previewed online with a takeover of YouTube's home page. The “Wink, Nod, Smile” spot will break on television November 20.

In addition to more than 200 specials, customers who purchase a large spray bottle of Justin Bieber's fragrance “Girlfriend” will receive a quilted heart bag, while supplies last. Plus, for every Justin Bieber fragrance purchase on Black Friday, Macy's will donate $2 to Make-A-Wish^®, up to $100,000.

Experience the magic of Macy's this Black Friday with unbelievable savings on a variety of items. Visit macys.com for more information on special store hours, in-store deals and online sales to find the best value and savings this holiday season. For more on Macy's Black Friday event, including all product images, please visit magicbulletmedia.com/MNR/MacysHoliday2012. For Macy's media materials, including images and contacts, visit our online pressroom at macys.com/pressroom.

Macy's Black Friday commercial was produced by Macy's in conjunction with JWT New York.

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks^® and the Macy's Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

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