Market Overview

New Casual Gaming Tournament Platform Offering Real World Prizes and Game Monetization to Launch November in New York

NEW YORK--(BUSINESS WIRE)--

An innovative start-up launching in New York City this month will shake up the casual gaming market by allowing players of mobile games to compete in tournaments for real world prizes.

gogamingo is a mobile tournament platform that offers casual games developers a new way to monetize their games without impacting the gaming experience. The company's approach is unique, led by its proprietary score normalizing technology that enables players from different games to compete against one another in tournaments on the gogamingo platform.

Players pay a micro fee of one to three cents for the chance to win a valuable tournament prize. The game developers earn a large portion of this revenue while brands offering the prizes benefit from a new and completely frictionless way to engage with the attractive gamer demographic.

gogamingo is the brainchild of 30-year-old CEO Aaron Taylor, one of the most successful young entrepreneurs coming out of Northern Ireland today, and Martin Scott, a PhD in Theoretical and Computational Physics who is the company CTO. In previous roles, Taylor has delivered innovative solutions to global companies, such as Electronic Arts and Cisco, and was recently named to Northern Ireland's Business Top 50 List 2012, one of the country's most prestigious business awards.

“We spotted a niche in the casual gaming market for a unique ‘win, win, win' solution so we created gogamingo and moved as quickly as possible to position ourselves for leadership in the space,” Taylor said. “Monetization models need to evolve if the games industry is to continue to thrive. gogamingo will revolutionize this market by offering a solution that makes sense and is attractive to developers, brands, and players all at once. Developers get a ‘plug and play' revenue stream; brands get engagement and lead generation opportunities, and most importantly, gamers get the chance to play the games they love and win great, luxury oriented prizes, all for a couple of cents.”

Taylor specifically chose New York City as the place to launch gogamingo because he believes it is the nexus for brands, game developers and the funding infrastructure necessary to continue to move quickly and dominate the market.

gogamingo will launch with a range of great brand partners, from Paul Frank to Birchbox.

Other prizes, from high-end electronics to gifts for pets, will be provided by brands such as Tekserve, PetFlow, Bluum, BagTheHabit and TheaterMania.

The initial games include Boom Bugs, Rope Rescue and Run Run Hamster from well-known and international developers such as Untame, Player Three and Difference Games.

“We are really proud to be launching with exciting brand partners like Paul Frank and Birchbox and popular games like Rope Rescue and Boom Bugs, played by more than one million gamers worldwide,” Taylor said. “We're starting out with some of the best in the industry and we'll continue to add to this roster of winning long term partnerships as we grow and expand globally.”

As a company, gogamingo is well-funded, having successfully raised capital from institutional and angel investors in early 2012. The company sees the US as a primary target market alongside Asia and plans to incorporate and build out a US team, based in New York, during 2013. On the heels of some impressive launch metrics, the company also plans to seek a second funding round, engaging value-add US based investors, in Q1 2013.

Invest Northern Ireland, the economic development agency for Northern Ireland, has identified gogamingo as a company with global potential and has been proactive in supporting their growth and expansion into the US.

gogamingo will be launched in the United States on November 15 with an event in New York City. For further information visit www.gogamingo.com or contact the gogamingo press office at M&C Saatchi PR on (646) 619 2813 or andrea.nirsimloo@mcsaatchi.com.

M&C Saatchi PR
Andrea Nirsimloo, 646-619-2813
andrea.nirsimloo@mcsaatchi.com

 

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