Market Overview

eBay Joins with to Bring Global Style to China


eBay (NASDAQ: EBAY), the world's leading online marketplace, today announced a new relationship in China with, a leading Chinese online fashion and luxury retailer. Together, eBay and are launching a new and fully localized online shopping experience, called eBay Style that brings the very best of eBay to Chinese consumers, particularly in fashion.

(Photo: Business Wire)

(Photo: Business Wire)

eBay Style (, which launches today, will connect Chinese online consumers to global products and brands currently being sold on Through the partnership, Chinese consumers can access eBay's unmatched global selection, with being responsible for handling all sales, logistics and customer service.

In total, eBay Style will include up to 5000 brands in apparel, handbags and shoes, accessories, health and beauty and other lifestyle categories. All products will be new and available from eBay's most trusted sellers.

Melanie Tan, vice president for eBay said: “Today, Chinese consumers are increasingly coming to eBay and we have seen a 40% year on year increase of goods bought by Chinese consumers navigating in English. We believe that in the future Chinese consumers will use eBay as a passport to global Fashion styles, especially for leading women's brands and accessories, and menswear, because our broad selection of new, branded, and designer merchandise will be unmatched in China.”

As well as providing the platform for eBay Style, will be responsible for curating and translating the inventory from eBay with a product search and browsing experience suited to Chinese consumers. will also provide local returns and Chinese language customer service.

George Ji, CEO of said: “Our mission is to bring the best of the World to China, so eBay, with its global access, is an ideal partner for us. Through our curation efforts, we also hope to introduce a new, more inspiring buying experience to Chinese consumers.”

Ms. Tan added: “Our long term vision is to connect Chinese consumers to global products and brands that they want and love in a seamless and safe way. By partnering with we are able to surface our best inventory to Chinese consumers, while providing a simple and easy shopping experience.”

eBay will support the launch of eBay Style in China with a brand marketing, public relations and social media campaign as well as new smartphone and tablet applications.

eBay Inc. in China

eBay Inc. activity in China comprises an export business enabling thousands of Chinese entrepreneurs to sell to a global customer base via eBay's platforms and PayPal's payments solutions, a large development center and a partnership with to facilitate imports. Each year eBay and PayPal enables a multi-billion dollar trade of products and services from Chinese entrepreneurs to customers around the world. The Shanghai-based development center undertakes critical innovation and infrastructure work that underpins eBay Inc.'s global platforms. eBay Style provides Chinese consumers with easy access to global brands and products they love and want from eBay's international sellers via eBay Inc. employs almost 1,500 people in China and supports thousands of Chinese enterprises and their employees by enabling global commerce.

About eBay Inc.

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ: EBAY) is a global commerce platform and payments leader connecting millions of buyers and sellers. We do so through eBay, the world's largest online marketplace, which allows users to buy and sell in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive digital payments; and through GSI, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. X.commerce brings together the technology assets and developer communities of eBay, PayPal and Magento, an ecommerce platform, to support eBay Inc.'s mission of enabling commerce. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit


Founded in 2008, is a leading online fashion and luxury retailer in China. The categories offered on include apparel, shoes, accessories, watches, bags, cosmetics and other fashion products. is dedicated to bringing the best global fashion and lifestyle to China and has become a major channel for both international brands' entry to China market and Chinese customers' purchases of overseas fashion products.

Through its B2C platform with solid IT support, successfully presents overseas products in a way that is familiar to Chinese customers. provides one-stop shopping experience, with services ranging from convenient payment methods, cross-border forwarding, home delivery, unconditional return, customer relationship management, warehousing management and marketing support, etc.

The headquarters of is located in Shenzhen with approximately 800 employees. Investors of include KPCB and Warburg Pincus.

eBay Inc.
Amanda Miller, 408-376-5316

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