Netmining Brings Proprietary Scoring to Facebook Exchange Ad Buyers
Ad marketers and agencies seeking new options to boost remarketing performance will now be able to do so by leveraging Netmining's audience targeting solution to access Facebook® Exchange. Netmining is in a set of third party ad tech companies that have integrated their systems to the Facebook® Exchange in order to deliver more robust services to their clients and partners.
“For marketers actively using audience targeting tools -- especially remarketing options -- we are looking forward to providing them with the powerful combination of Netmining's audience scoring engine and the inventory available through FBX. This combination is a benefit to our clients' scale and engagement objectives all at once,” said Christopher Hansen, President, Netmining.
Through the integration, Netmining can combine its proprietary audience scoring, which values an individual customer's propensity to engage with the marketer, with Facebook inventory. Thus, allowing advertisers to extend their SmartRemarketing℠ campaigns onto the social network. Other key benefits include:
- RTB allows Netmining to bid only on impressions that meet key campaign criteria
- Smart bidding logic adjusts bids based on Netmining's calculated value for the individual customer through the Netmining scoring engine
- Marketers can target customers based on their interests collected during a customer's visit to the marketer's site
- They can also geo target, frequency cap -- and leverage user recency, day part targeting, and day of week targeting
For Netmining, this integration reflects the first of several phases. Planned future developments include offering the option for dynamic creative, as well as Facebook page type/context targeting. This future service will take advantage of Facebook's context indicator of where the impression will be served.
Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. We combine our own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. Our Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. Clients include BMW, Audi, Mitsubishi, Pandora, CDW, Chase, Hilton, Cole Haan, Group M, OMD, Neo@Ogilvy, Universal McCann and iProspect, among others. For more information, please visit netmining.com or follow us on Twitter @netmining.
Lynda Liu, 212-703-7250