Market Overview

New Nintendo 3DS Game Puts Mario in a Sticky Situation

REDMOND, Wash.--(BUSINESS WIRE)--

The newest installment of the Paper Mario franchise flattens the mustached hero into a two dimensional, paper-thin character and nothing could be more fun. Paper Mario: Sticker Star for the portable Nintendo 3DS introduces a new way for players to solve puzzles and execute attacks using stickers, which are found throughout the game. The colorful game world looks like a shoebox diorama, and takes on a sense of depth in full 3D, without the need for special glasses.

“The Paper Mario series is known for its inventive battles and quirky humor,” said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. “The 3D graphics and the introduction of stickers add a fresh new element that will have players glued to their games.”

As players explore the vast world, they will encounter hundreds of stickers, some in plain sight and some that require a little extra effort to discover. By using “paperization” to flatten the game world, Mario can solve puzzles, which can range from moving a windmill blade that blocks his path or getting to hard to reach places. When stickers are placed in correct spots, the world transforms or secret areas can be accessed. Stickers come in all shapes and sizes and each will have a unique effect when used in puzzle solving or attacking enemies. There are even flashy and shiny stickers that are more powerful and hard to find.

Stickers are also the key to the game's turn-based battles. Players choose their sticker attacks and unleash them on their enemies. Attacks can be as simple as bouncing on Goombas with a jump sticker to fighting a boss with a more powerful flashy or shiny sticker. They can also spend coins to use the Battle Spinner, a slot machine-style game that rewards players with the option to use up to three stickers in one turn. Players can become more powerful by beating bosses and completing side missions.

Shoppers can purchase the packaged game as usual at retail locations nationwide, or consumers with wireless broadband Internet access can simply purchase and download the game from the Nintendo eShop. Download codes for the game can also be purchased at select retailers. Regardless of the purchasing method, the suggested retail price is $39.99 in the United States. Also, Club Nintendo members who download and register this game before Jan. 6, 2013, will receive a free download code for the Donkey Kong: Original Edition game. Donkey Kong: Original Edition has never been seen in the U.S. and is not available for purchase.

Remember that the Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendo.com/3ds.

For more information about Paper Mario: Sticker Star, visit http://papermario.nintendo.com.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U and Wiihome consoles, and Nintendo 3DS and Nintendo DS families of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4 billion video games and more than 637 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy, Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi XL, Super NES, Nintendo 64, Nintendo GameCube and Wii systems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, please visit the company's website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com, a password-protected site. To obtain a login, please contact Deanna Avila at 213-438-8742 or davila@golinharris.com. Users can receive instant Nintendo information by subscribing to the site's RSS feed.

GOLIN HARRIS
Andrew Kelly
415-318-4373
ankelly@golinharris.com
or
Kristie Tomkins
213-438-8830
ktomkins@golinharris.com

 

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