Market Overview

Virtual Piggy Signs Young Girls and Tweens Fashion Companies

HERMOSA BEACH, Calif.--(BUSINESS WIRE)--

Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe-payments for youth announced today that it has signed an agreement with four fashion companies specializing in products for young girls, and tweens: Stella, Pink Chicken, Squirtini Bikini, and Hudson Threads.

Stella is designed by Ary, a former Saturday Night Live producer, and offers comfy chic clothing for girls 12 month-16 years. Katie Holmes, Halle Berry, and Kenneth “Babyface” Edmonds dress their kids in Stella.

Pink Chicken offers clothing for newborns, kids, tweens, and women. The children of Nicole Richie, Dave Grohl, Jennifer Garner, Tobey Maguire and Tori Spelling have been spotted wearing Pink Chicken clothing.

Squirtini Bikini is a fashion-forward young girls and tweens swimwear line. Squirtini Bikini was conceived when two moms discovered that they had difficulty finding unique yet modest, hip yet feminine swimsuits to outfit their daughters.

Hudson Threads is a girls brand specializing in tween clothing. The collection prides itself on offering styles that are both fun and easy to wear, and is available in sizes 4-16.

“This announcement means four new excellent brands for the young girls, tweens and teens that use our service," said Virtual Piggy Founder and CEO Dr. Jo Webber. “Virtual Piggy users from this demographic will now be able to safely purchase the items they want from these merchants.”

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act (“COPPA”) and similar international children's privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com.

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Jenna@SHPNY.com
or
Investor Relations
ICM
Peter Pelullo, 610-825-8805

 

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