Market Overview

HoneyBaked Partners with Fisher House on Veterans Day

ATLANTA--(BUSINESS WIRE)--

Sunday marks an important day for all Americans – Veterans Day. On the day intended to honor and thank military personnel who have served the US, HoneyBaked is giving its customers a special way to show support for our military.

On Sunday, Nov. 11, purchases made at select HoneyBaked stores will support Fisher House, an organization that provides a “home away from home” for military families to be close to a loved one during hospitalization for an illness, disease, or injury.

During the holiday season, HoneyBaked provides the centerpiece for more than 2-million American dinner tables. Some HoneyBaked stores and cafés also feature a variety of menu items including sandwiches, side dishes, healthy salads, and delicious desserts. To honor our service members this Veterans Day, select HoneyBaked locations will donate 10-percent of the day's proceeds directly to Fisher House.

Serving more than 17,000 families who stay at the homes an average of 10 days, the Fisher House has saved them more than $25 million in lodging, food, and transportation costs. Funds raised at HoneyBaked stores will go towards these costs, and ultimately provide Fisher House the resources it needs to host even more military families.

“HoneyBaked understands the meaning of being close to family, especially in times of need,” said COO Maggie DeCan. “That's why we chose to partner with Fisher House – to give our service members the love and support they need – their families. We encourage everyone to visit HoneyBaked on Veterans Day to help those who have served us.”

Founded in 1957, HoneyBaked is a premium food retailer known for the most flavorful, moist and tender Honey Baked Ham® and turkey breast you'll find anywhere, as well as a host of other fully cooked entrees, side items and desserts. HoneyBaked's mission, “Celebrating life, one meal at a time,” has become a tradition for families nationwide who can now shop at more than 400 HoneyBaked locations.

The Fisher House program is a unique private-public partnership that supports America's military in their time of need. The program recognizes the special sacrifices of our men and women in uniform and the hardships of military service by meeting a humanitarian need beyond that normally provided by the Departments of Defense and Veterans Affairs.

For HoneyBaked
Jim Taylor, 404-512-4204
jtaylor@mcrae.com

 

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