Market Overview

The Miracle Continues: New Macy's Holiday Commercial Brings Original Kris Kringle from "Miracle on 34th Street" Back to His Modern-Day Macy's Home

NEW YORK--(BUSINESS WIRE)--

This season Macy's (NYSE: M) is celebrating its storied holiday heritage with a new television campaign that uses modern-day technology to bring the one-and-only Kris Kringle, from Twentieth Century Fox's “Miracle on 34th Street,” back to his home at Macy's Herald Square. Set to inspire a new generation of “Believers” with the spirit of generosity and goodwill for all, Macy's “Another Miracle on 34th Street” is the retailer's star-studded take on Kringle's return to a 21st century Macy's, following Santa Claus as he interacts with Macy's latest cast of star designers and imparts the true meaning of the holiday season. A beloved classic since its debut in 1947, “Miracle on 34th Street” has through the years cemented Macy's unique relationship with Santa Claus in the hearts and minds of generations. “Another Miracle on 34th Street” will debut on Nov. 8.

Justin Bieber chats with Kris Kringle, star of the 1947 Twentieth Century Fox film classic "Miracle  ...

Justin Bieber chats with Kris Kringle, star of the 1947 Twentieth Century Fox film classic "Miracle on 34th Street" in Macy's star-studded take on Kringle's return to modern day Macy's Herald Square in the Holiday TV spot - Another Miracle on 34th Street. (Photo: Business Wire)

“'Miracle on 34th Street' has been a defining moment in Macy's storied history since the film first delighted audiences in 1947,” said Martine Reardon, Macy's chief marketing officer. “For decades, we have cherished and embraced the legacy of this wonderful film which along with our incredible Thanksgiving Day Parade has truly helped define the holiday season. Thanks to our special partnership with Twentieth Century Fox, we are able to bring the magic of Miracle to new audiences, in a unique, funny and heartwarming spot that will have millions more believing in the spirit of the season.”

“'Miracle on 34th Street' is one of the most treasured assets in the Fox film library and a staple of the holiday season. We are honored to partner with Macy's on this campaign to reintroduce this beloved classic to fans and possibly introduce it to a new generation of ‘Believers' this holiday season,” said Jeffrey Godsick, president of Twentieth Century Fox Consumer Products.

Using cutting-edge editing and green screen technology, Macy's in partnership with JWT New York, Twentieth Century Fox Film Corporation and special effects house Framestore (known for their work on several Harry Potter films), selected elements of Edmund Gwenn's 1947 performance as Kris Kringle to digitally add to the live action scenes. Seamlessly interacting with the star designers, Kringle's return to Macy's is often funny and heartwarming, proving that the miracle is still alive and well, even in the fast hustle and bustle of modern day New York City.

Continuing with Macy's fall sitcom-themed TV concept, “Another Miracle on 34th Street” features new Macy's Herald Square store manager Harold, as well as star designers including Justin Bieber, Tommy Hilfiger, Marcus Samuelsson, Carlos Santana, Martha Stewart, Taylor Swift, and Donald Trump. Taking place on his first day back at Macy's Herald Square, Kringle is greeted by an amused Harold and Martha Stewart. In a hurry to see Mr. Macy, Kringle is seemingly unaware of his modern day surroundings. After his introduction to the incredulous staff, Kringle once again finds himself in familiar territory as the stars seek proof that he is indeed the real Santa Claus, especially the skeptical Donald Trump. Proving his credentials as the real jolly old elf, the tide soon changes as the stars try to secure their place on the nice list with Justin Bieber leading the way.

“Another Miracle on 34th Street” begins to air nationwide in both a 60-second spot and a 30-second cut. Miracle is part of the retailer's fifth anniversary celebration of the Believe campaign, which brings tidings of joy and goodwill to customers nationwide and lends support to Make-A-Wish. Beginning Nov. 2, Macy's once again invites believers of all ages to drop-off their letters to Santa at their local Macy's, and for each letter received, Macy's will donate $1 to Make-A-Wish, up to $1 million.

Since the late 1800s, Santa Claus has been a fixture at Macy's, helping generations of children experience the magic and generosity of the holiday season. With “Another Miracle on 34th Street,” a new generation will warm to the man of the hour, Kris Kringle, as he takes us on another journey that will make us all “Believe.”

About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50467101&lang=en

Macy's, Inc.
Media Contacts:
Holly Thomas, 646-429-5250
Holly.Thomas@macys.com
or
Orlando Veras, 646-429-7450
Orlando.Veras@macys.com

 

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