Blue Calypso, Inc. Files Patent Infringement Suits against Foursquare and MyLikes
Blue Calypso, Inc. (OTCBB: BCYP), an innovator in digital word-of-mouth marketing, announced today that it has filed patent infringement complaints against MyLikes and Foursquare for infringement of Blue Calypso's United States Patent Nos. 7,664,516 and 8,155,679.
Both patents cover the system for peer-to-peer advertising created and developed by Blue Calypso. Blue Calypso has recently filed similar complaints against Yelp Inc. (NYSE: YELP) and Groupon, Inc. (NASDAQ: GRPN) in an effort to protect the state-of-the-art digital marketing platform that is at the core of the company's business.
“It is our duty to protect our Intellectual Property and this is what we are doing with this suit and others like it,” said Bill Ogle, CEO of Blue Calypso. “We built this technology to give our customers a platform for reaching new consumers. When others infringe on our innovation, we are going to take the steps necessary to protect what is ours.”
About Blue Calypso, Inc.
Blue Calypso is an innovator in digital word-of-mouth marketing and advertising. With Blue Calypso's patented engine, brands can harness the power of friend-to-friend referrals by empowering their advocates to share brand content with their unique social graph and rewarding sharing and engagement. Through robust, real-time analytics, brands can achieve a measurable ROI against their social media investment, acquire high-value customers and increase sales.
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Blue Calypso, Inc.
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