Market Overview

Chef Richard Blais and Dannon® Oikos® Greek Nonfat Yogurt Team up to Provide Reinvented Holiday Recipes

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WHITE PLAINS, N.Y.--(BUSINESS WIRE)--

This holiday season Dannon® Oikos® has teamed up with chef, restaurateur, and winner of Bravo's Top Chef All-Stars, Richard Blais, to help Americans create tasty, nutritious holiday recipes that will be a hit with guests. From sauces and dips to marinades and stuffings, Dannon Oikos Greek nonfat yogurt will add that special taste and texture that will have guests begging for the recipe.

“Just because it's the holidays doesn't mean you have to compromise on nutrition,” said Blais. “I am excited to work with Dannon Oikos on their Tasty Additions to Your Traditions™ campaign and provide recipes that are a great addition to a healthy lifestyle.” During the campaign, consumers can visit oikosyogurt.com for Chef Blais' favorite holiday recipes and cooking tips. In addition, they can download the Dannon Oikos holiday e-cookbook and find videos of Chef Blais and featured bloggers demonstrating how to create favorite holiday recipes with Greek yogurt.

“Dannon is excited to partner with Chef Richard Blais to share the versatility of Greek nonfat yogurt in holiday cooking,” said Sergio Fuster, Senior Vice President of Marketing for The Dannon Company, Inc. “A lot of people currently buy Dannon Oikos but are not aware that it is also a great ingredient for cooking. This program shares easy ways for consumers to incorporate Dannon Oikos Greek nonfat yogurt into their holiday meals with recipes that are nutritious and incredibly delicious. ”

Dannon Oikos is made with an authentic Greek straining process that not only provides exceptional taste but also creates a creamy-thick consistency that is perfect for cooking. In addition, it is an excellent source of protein, with twice the amount of regular lowfat yogurt1. Dannon Oikos Greek nonfat yogurt is available in 5.3oz single-serve containers and 32oz containers in 0% fat plain and 0% fat vanilla, which make it easy to incorporate into recipes.

For more information about Dannon Oikos Greek nonfat yogurt and the “Tasty Additions for Your Traditions” campaign, please visit Facebook.com/Oikos and OikosYogurt.com.

About Chef Richard Blais:

Perhaps most recognizable as the winner of Bravo's Top Chef All-Stars, Richard Blais is a successful chef, restaurateur, cookbook author and television personality. Blais is currently starring in Bravo's "Life After Top Chef" and will be publishing his first cookbook, Try This At Home: Recipes From My Head To Your Plate, with Clarkson Potter in February. After graduating from the Culinary Institute of America, Blais went on to train at French Laundry, Daniel and el Bulli. He currently owns and operates Trail Blais, a forward-thinking culinary company that has consulted on, designed, and operated some of Atlanta's most popular eateries including multiple outposts of Flip Burger Boutique, HD1 and most recently, The Spence. Blais currently resides in Atlanta with his wife Jazmin and their two daughters Riley and Embry. When not behind the stove, Blais may be found training for his next marathon or cheering on his favorite European soccer team.

About The Dannon Company, Inc.

Headquartered in White Plains, New York, The Dannon Company, Inc. has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which make more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve its retail and foodservice customers. Dannon brings health through food to as many people as possible via its diverse offering of delicious and wholesome fresh and frozen yogurts.

Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. Dannon's commitment to health is also illustrated through the support of the Dannon Institute, a non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health.

Danone is one of the fastest-growing food companies in the world. Its mission is to bring health through food to as many people as possible. The company, whose products are sold on five continents, has more than 180 production plants and around 100,000 employees. In 2011, Danone generated sales of €19 billion, of which more than half were in emerging markets. The company holds top positions in healthy food through four businesses: Fresh Dairy Products, Baby Nutrition, Bottled Water, and Medical Nutrition. Listed on Euronext Paris, Danone is a component stock of leading social responsibility indexes including the Dow Jones Sustainability Indexes, ASPI Eurozone and the Ethibel Sustainability Index.

1 Oikos Greek Nonfat yogurt: 12-14g Protein (24%DV), Regular lowfat yogurt: 5g protein (10%DV) per 5.3oz.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50465402&lang=en

Media:
Edelman, on behalf of The Dannon Company
Blair Benjamin, 212-704-8268
Blair.Benjamin@edelman.com


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