Roundarch Isobar Hires Graham Clark as CRM Practice Lead
Roundarch Isobar, a leading agency in digital design and implementation, today announced that it has hired Graham Clark, CRM and multichannel customer experience director. Clark, a CRM expert with extensive knowledge creating targeted digital experiences, brings 27 years of experience helping clients in the Americas, Europe, and Asia deliver on powerful, high-return CRM and multichannel customer experience business models.
“Whether you are operating within a B2C, B2B or B2B2C business model, the need to understand your customers and engage with them in the manner and voice of their choosing is paramount,” said Graham Clark. “Roundarch Isobar has deep global credentials in delivering experiences that matter and I am excited about the opportunity to help enhance these capabilities even further.”
Roundarch Isobar has achieved superior results by delivering high-impact, targeted, data driven, multichannel and multi-device customer experiences. The company will benefit from Clark's experience to expand its multichannel communications strategy of leveraging data collection, data analysis, and experience targeting.
“We have been finding more and more that clients get better results with a strategic approach to CRM and multichannel communications,” said Jeff Maling, co-CEO of Roundarch Isobar. “Our strategy is to work with clients to design and execute customer experience business models that utilize the data available from their own internal capabilities alongside data from external sources.”
Clark will be overseeing four main areas of responsibility:
- Developing targeted marketing, sales, and service programs that enhance customer intimacy
- Helping clients maximize the return from online, email, mobile, and social media campaigns
- Delivering multilingual solutions across the Americas, Europe, and Asia Pacific regions
- Turning big data into actionable solutions that respond to clients' needs
About Roundarch Isobar
Roundarch Isobar is an agency that uses the power of digital to bring together people and brands like never before. Roundarch Isobar creates applications and digitally-centered marketing campaigns for the web, mobile devices, and social media. The company has the unique combination of ingenious creative talent and technology expertise that enables brands to realize the full promise of digital to transform businesses and disrupt industries. With a focus on experience design, the Roundarch Isobar team is uniquely adept at conceiving, designing, and developing marketing campaigns as well as digital solutions like wearable computing, data visualization, and mobile applications. This combination attracts major brands such as adidas, Avis, Bloomberg Sports, HBO, Samsung, Motorola, Coca-Cola, and the U.S. Air Force to work with Roundarch Isobar for their multi-channel campaigns.
Roundarch Isobar has offices in Boston, Chicago, Denver, Detroit, and New York. Roundarch Isobar is an Aegis Media Group company and part of the global Isobar network of over 3,000 people in 34 markets. For more information, go to http://www.roundarchisobar.com/ and http://blog.roundarchisobar.com/.
Paul Buranosky, Marketing Manager, 312-529-2564