Market Overview

Poll Finds Romney Favored Among Small Businesses


With less than 24 hours left before the Presidential election, small businesses continue to show their affinity to Gov. Mitt Romney, according to a recent poll by Direct Capital, a leading nationwide provider of business financing.

The poll, which collected responses from 2,616 small businesses across the United States, shows the Republican Romney with a 72% to 28% edge over incumbent Democratic President Barack Obama, a huge margin that indicates Romney's efforts to cast himself as a pro-business candidate appear to have been successful.

Romney's sway with small businesses may even be growing. An August 21 poll by Manta of nearly 2,000 small business owners showed Romney with 61% of votes compared with Obama at 26% of votes.

About The Survey

Direct Capital polled 2,616 small business owners across the nation via an online Marketo survey between October 29 and November 2. The poll asked business owners “which candidate would be better for small businesses over the next four years.” Respondents were able to select Romney or Obama. There was no selection for undecided voters.

About Direct Capital

Established in 1993, Direct Capital provides financing for small- to mid-ticket equipment and technology purchases, working capital, and business loans. The company is headquartered in Portsmouth, N.H. and operates offices in New York, California, and Georgia. You can follow Direct Capital on Twitter at or subscribe to its PointBlank blog at

Direct Capital Corporation
Stephen Lankler, 603-433-9470
Senior Vice President

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