Market Overview Announces Official Unofficial Holiday Savings & Secrets Calendar

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--, the leader in digital coupons, today announced the Official Unofficial Holiday Savings & Secrets Calendar chock full of insider tips including all the best days to snag deals that will help even the most savvy shoppers score an unexpected bargain this holiday season. It's no secret: retailers look for ways to get shoppers to open their wallets at the holidays, so make sure you're armed with savings strategies as you start making your list and checking it twice.

“Everyone knows November and December are notorious for being HUGE shopping months, but oftentimes consumers are left wondering how to best navigate these two months to truly get the best deals,” says Jeanette Pavini,'s household savings expert. “Whether you're shopping for toys, electronics or groceries for your big holiday meal, knowing the best time to make your purchase can mean massive savings in the long run.”

Simply follow Jeanette's calendar and you'll be organized and saving money this holiday season:

  • November 10th is Fill Your Toy Chest Day. Toy retailers are expected to have the highest percentage of items go on sale two weeks before Thanksgiving.
  • November 15th is Clean Your Refrigerator Day. How can you stock up on all those Thanksgiving Day favorites without first making room in the Frigidaire? Clear space for the big bird and be sure the freezer has room to hold yummy leftovers.
  • November 18th is Get Your Frozen Turkey Day. The average turkey (to feed 10) weighs 16 pounds which means four days of thawing time, so purchase your turkey the weekend before Thanksgiving to be safe. Buying fresh? Pick up your bird by Tuesday the 20th.
  • November 23rd is Black Friday. This year, you won't need your tent and sleeping bag to snag those deals. More retailers will be offering Black Friday door busters online. While it's still a gamble, you can try your luck grabbing one of these rock bottom deals from the comforts of home.
  • November 24th is Small Business Saturday. In support of your local economy, take time to hit your neighborhood shops for unique and personal gifts you can't find elsewhere.
  • November 25th is Deck the Halls Day. You survived Thanksgiving, Black Friday has passed and you showed support for your local businesses. Now it's time to enjoy Sunday – gather up the family, hang those holiday decorations and relax by the fire. The deals will still be there next weekend!
  • November 26th is Cyber Monday. Everyone will be online to grab a deal, bringing the online scammers out of their caves. Only shop from trusted sites because chances are there will be a high volume of scams. For added security, log on to a site by typing in the URL yourself, rather than following an email link. And when you checkout, look for “https” at the beginning of the URL. The “s” indicates a secure checkout.
  • December 10th is Green Monday. Regarded as one of the biggest shopping days leading up to the holidays, retailers can't resist advertising special sales to get you in the shopping mood. So why not take advantage? Green Monday deals can be found all over.
  • December 14th is Stamp and Ship Day. The post office in December is enough to send even the most relaxed person into a holiday tailspin. If you plan on sending holiday cards or presents, mailing them today will ensure they get to your loved ones in time for all the festivities and will help you avoid extra holiday and rush postal charges, plus the stress of longer lines later in the month.
  • December 17th is Free Shipping Day. No one wants to pay for shipping, so remember this is a great day to save a bundle on shipping fees if you prefer your packages be signed, sealed and delivered. If your preferred retailer isn't participating, be sure to check for “free shipping” codes and other ways to save on your shopping!
  • December 23rd is National eGift Card Day. Procrastinated on a present for that hard-to-buy-for family member in your life? It's too late to send a gift, but a $25 e-gift card is always more welcome than the last minute dreaded ugly mitten and scarf set anyway.
  • December 26th is Coupon Code Day. If Santa didn't bring what you really wanted, don't despair. Coupon codes are a great way to save on everything from toys to apparel to that new camera you've been lusting after. Coupled with your holiday gift cards, coupon codes help you get big savings on the gifts that were really on your wish list.

“Even with a well-marked calendar, holiday shopping can still be tricky, so be sure to attack with a strategy,” continues Pavini. “Compare prices and remember – if you are trying to watch your budget, shop with cash whenever possible because you'll spend less. If you do use credit, make sure your card offers rebates, points or rewards – but be sure to pay your bill in full every month.”

The Official Unofficial Holiday Savings & Secrets Calendar is available at

About Incorporated Incorporated is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions. For consumers, the company's products include, the 48th largest website in the U.S., as well as Grocery iQ and mobile applications. For brand marketers, the company distributes digital coupons to millions of consumers through and tens of thousands of websites comprising the digital coupon network. The company also powers digital coupon initiatives in 1-to-1 online marketing campaigns—including display advertising, email and social media programs. For publishers, the company offers solutions to monetize website traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform. Clients include hundreds of top consumer packaged goods brands (including Clorox, General Mills, Johnson & Johnson, Kellogg's, Kimberly-Clark, and Kraft Foods), leading restaurant, toy and entertainment companies, as well as top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens). Founded in 1998, the company is based in Mountain View, CA. To start printing coupons, visit To learn more about the company visit Visit on Facebook at

† Nielsen, August 2012 Incorporated
Patrick Crisp, 650-605-4695

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