Market Overview

Research and Markets: Strategic Management in the Garment Industry


Research and Markets ( has announced the addition of Woodhead Publishing Ltd's new book "Strategic management in the garment industry" to their offering.

Strategy implementation in the garment industry requires a special kind of expertise. Formulating a strategy requires an entrepreneurial focus and emphasizes the ability to conceptualize, analyze and weigh, whereas applying strategy has a primarily managing focus. All fashion companies must, regardless of their current situation, develop a long-term strategy. There is not a single strategy that would be optimal for all companies, because each of them must determine a strategy in accordance with its objectives, capabilities, resources and market position. Strategic Management in the Garment Industry illustrates advances in business strategy in the garment industry for current and future managers, students of textile technology and engineers.

Key Topics Covered:

- Strategic management

- Garment industry

- Strategic marketing in garment industry

- Strategic management in garment industry

- Strategic methods

- Organizational behaviour.

For more information visit

Source: Woodhead Publishing Ltd

Research and Markets
Laura Wood, Senior Manager
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Clothing

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