Market Overview

Research and Markets: Pay-TV Operators Need To Implement Content Recommendation Solutions to Drive Loyalty and Revenue

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DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/87hvxh/paytv_operators) has announced the addition of the "Pay-TV Operators Need To Implement Content Recommendation Solutions to Drive Loyalty and Revenue" report to their offering.

A poorly implemented content recommendation solution can actually do more harm than good, detracting from the user experience, rather than adding to it.

The amount of content available to most pay-TV subscribers has increased drastically within the last ten years, making it increasingly difficult for them to find the content that they want through traditional grid-style EPG interfaces. In this Viewpoint, we explain how implementing an effective content recommendation solution provides an opportunity for operators to improve the customer experience and, as a result, to reduce churn and increase revenue from on-demand services.

This Viewpoint provides:

- An overview of the key drivers for content recommendation solutions

- Brief case studies of operators that have implemented content recommendation, including FASTWEB, Orange in France and Virgin Media

- Recommendations to operators, including future possibilities for content recommendation solutions.

For more information visit http://www.researchandmarkets.com/research/87hvxh/paytv_operators

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Broadband




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