The Huffington Post Canada Teams Up with Starcom MediaVest Group for the Launch of Windows 8 App
The Huffington Post Canada (HuffPost Canada) has teamed up with Starcom MediaVest Group to take the country by storm with the launch of The Huffington Post Canada Windows 8 app, along with a marketing activation; which gives passersby a chance to interact with the app on the big screen in key locations in three cities across the country. The Huffington Post Canada app is currently available for download at the Windows 8 app store.
The Huffington Post Canada Windows 8 app gives users access to a wealth of content, including HuffPost Canada's unique blend of Canadian programming, original reporting, photo and video galleries, blogs, social news and sharing.
Interactive digital boards, provided by Monster Media, an international, full-service media company specializing in digital-out-of-home (DOOH) advertising, are live in key locations, including Toronto's Union Station, Calgary South Centre Mall, Vancouver City Centre subway station and, starting mid November, at Toronto Eaton Centre. Commuters and shoppers alike will see the HuffPost Canada Windows 8 app in action and will be able to touch the 6 x 9 foot interactive screens to interact and experience it onsite until the end of November 2012.
“We were thrilled to have the opportunity to collaborate with Starcom MediaVest Group to bring a Huffington Post Canada Windows 8 app to life, and even more excited to be able to drive trial of the experience through an innovative digital activation in key high traffic locations across Canada. This is a great example of how we are able to collaborate with partners to bring multifaceted marketing programs to life for our consumers”, says Laura Pearce, director of marketing, AOL Canada.
"In partnership with AOL we are continuing to bring innovative solutions to the marketplace that stretch beyond advertising and truly begin to intersect technology and content to create beautiful user and brand experiences" Heather Loosemore, director digital and content SMG.
The Huffington Post Canada launched in May 2011 and has grown more than 150% since launch. 3.9 million Canadians visited Huffington Post sites in September 2012, more than The Globe And Mail, National Post Sites and Toronto Star*. With offices in Toronto, Montreal, Calgary and Vancouver, HuffPost Canada has 3 regional editions, Le Huffington Post Québec, The Huffington Post Alberta and The Huffington Post British Columbia. There are 12 Canadian specific sections, including HuffPost Canada Politics, Style, Living, Music, Impact, Art de Vivre, Travel and more.
With its DNA of social engagement, the site drives 2M social actions per month, including up to 20,000 comments per week and has more than 65,000 fans on Facebook and more than 46,000 Twitter followers**.
*Source: comScore Inc., Total Canada, Home and Work. Sept 2012. [E]
Huffington Post Global compared to [P] The Globe And Mail, [M] Toronto
Star, [S] National Post Sites.
**AOL internal numbers.
About AOL and The Huffington Post
The Huffington Post is a part of AOL Inc. (NYSE: AOL) - AOL is a global media company with the missions to inform, entertain and connect with consumers, advertisers and publishers worldwide. The AOL brand encompasses a robust family of brands, products and digital advertising solutions focusing their efforts on creating original digital content across their suite of properties. We help brands connect with consumers online through innovative ad formats, custom digital advertising solutions, and premium content brands.
About Starcom MediaVest Group
Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (www.smvgroup.com) encompasses an integrated network of highly specialized consumer contact companies. SMG's global organization includes strategic marketing communication architects who are highly specialized in media management, response media, and digital communications, as well as multicultural, entertainment, gaming, sports, sponsorship, event marketing and media. With nearly 6,000 employees in 110 offices worldwide, SMG delivers brand building results for many of the world's leading companies. SMG is part of Publicis Groupe (www.publicisgroupe.com, Euronext Paris: FR0000130577) the world's third largest communications group, the world's second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals. With sister agencies ZenithOptimedia, Denuo, Digitas and Razorfish, SMG is a member of Publicis Groupe's VivaKi (www.vivaki.com), a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.
About Monster Media
Monster Media is an international, full-service media company specializing in digital out-of-home (DOOH) advertising. They develop the most innovative executions that captivate consumers and yield results. Their offerings include complete solutions across a global network of airports, malls, events, sports/entertainment venues, mobile tours, college campuses, hotels, bus shelters, newsstands, storefronts and mass transit.
Since its inception in 2004, Monster Media has executed thousands of interactive ads globally for clients including: Sony Pictures Total Recall, Maynards, EPCOR, BMO, Scotia Bank, Kraft, HTC, Marriott and Warner Brothers to bring their messages to life. For more information on Monster Media, please go to: www.monstermedia.net.
Kira LeBlanc, 647-291-1598