Green Mountain Coffee Roasters, Inc. Partners with Costco to Create Kirkland Signature K-Cup Packs for Keurig Single Cup Brewers
Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, announced it is the exclusive manufacturer of Costco Kirkland Signature™ brand K-Cup® packs for the Keurig® single cup brewing system. The new offerings bring together the broad consumer appeal and value of Costco's premium store brand with the high quality and convenience of the Keurig® single cup brewing system and its best-in-class Keurig Brewed® coffee and beverage brands.
GMCR has developed two blends exclusively for Costco with 100% Arabica coffees: Breakfast Blend, a smooth, balanced light roast; and Pacific Bold, a robust, extra bold dark roast. The varieties, packaged in 100-count boxes, will be available beginning in mid-November in Costco warehouses where K-Cup® packs are currently sold, as well as on Costco.com.
“We believe Kirkland Signature K-Cup® packs provide an incremental opportunity that complements our broad portfolio of coffee and beverage brands and creates more options for value-oriented consumers,” said T.J. Whalen, VP of Marketing and Sales, GMCR's Specialty Coffee business unit. “This collaboration aligns with our strategy to partner with strong brands that help us expand the adoption of the Keurig® system to a broader consumer base. We are pleased to have the Kirkland Signature brand join our system and benefit from our leadership in single cup, our brewer and beverage brand strength, and our manufacturing expertise.”
Kirkland Signature K-Cup® packs join an expanding selection of GMCR brands in K-Cup® packs in Costco, including Green Mountain Coffee®, Tully's Coffee®, Newman's Own® Organics, Donut House®, and Caribou Coffee®. Costco has also recently brought on specialty beverages such as the Café Escapes® line of dairy-based indulgent drinks, Celestial Seasonings® Perfect Iced Teas, and Green Mountain Naturals® Hot Apple Cider.
Kirkland Signature K-Cup® packs will feature the Keurig Brewed® seal, which is displayed on all authorized product packaging as the mark and promise of genuine Keurig® quality. Keurig Brewed® is a guarantee to the consumer that the item endorsed will work effectively with Keurig® single cup brewers and is the “genuine article,” endorsed, tested and subjected to Keurig's high standards for taste, quality, and safety. The Keurig Brewed® seal, combined with the K-Cup® and Vue® pack trademarks, designate only those single cup beverage packs that are made exclusively by, or under license from, GMCR.
About Costco Wholesale
Costco ended its 2012 fiscal year on September 2 with 608 warehouses in operation, including 439 in the United States and Puerto Rico, 82 in Canada, 32 in Mexico, 22 in the United Kingdom, 13 in Japan, nine in Taiwan, eight in Korea, and three in Australia. The Company plans to open up to 14 new warehouses before the end of calendar year 2012. The Company also operates Costco Online, an electronic commerce website, at www.costco.com and at www.costco.ca in Canada.
About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100 percent of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com, www.GreenMountainCoffee.com, or www.Keurig.com.
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