Market Overview

Archway Ships 700 Million Gift Cards in 2012


By the end of this year, Archway, a leader in marketing logistics and fulfillment services and the largest distributor of prepaid and universally accepted financial cards in the United States and Canada, will ship more than 700 million gift cards to 1,300 unique retailers from its facilities in Rogers, Minn.

Gift cards remain consumers' number one requested gift, according to Deloitte's 2012 Annual Holiday Survey. Although the total number of presents consumers intend to purchase has declined in recent years, half of consumers will purchase gift cards, spending an average of $132. Archway has already shipped half a billion gift cards so far this year, and expects to ship an additional 200 million this holiday season.

“The amount of cards Archway fulfills each year continues to increase due to their popularity and convenience,” said Vice President of Marketing, Megan Effertz. “Since 2007, we've helped put more than 2.5 billion gift cards in consumers' hands.”

Archway is one of the only fulfillment services company approved by the four major card associations, Visa, MasterCard, American Express and Discover Card, to fulfill financial cards. Archway fulfills these cards from nearly 100,000 square feet of dedicated secured warehouse space. The company's card fulfillment solution ensures proper inventory at the retail store level, making it easier to forecast, and eliminating missed opportunities.

About Archway:
Archway is a leading provider of marketing logistics and fulfillment services, and the largest distributor of prepaid and universally accepted financial cards in North America. Archway's solutions include fulfillment, vendor management, digital print, print management, transportation management, consumer promotions, business intelligence and decision support. Each solution is designed to reduce the cost of marketing logistics, improve marketing execution and enhance the brand experience at every touch point of their clients' marketing initiatives. Archway has been ranked on the Inc. 500|5000 list of the fastest-growing private companies for four consecutive years. Archway has approximately 1,800 employees and operates 4 million square feet of distribution space in 14 major metropolitan areas in the United States and Canada. For more information, visit

Megan Effertz, 763-488-6814
Danielle Janis, 763-488-6839

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