Research and Markets: Global Laparotomy Sponge Market 2011-2015 Report Discusses That the Fragmented Nature of the Market Is Negatively Impacting the Global Laparotomy Sponge Market
Research and Markets (http://www.researchandmarkets.com/research/n94zc5/global_laparotomy) has announced the addition of the "Global Laparotomy Sponge Market 2011-2015" report to their offering.
TechNavio's analysts forecast the Global Laparotomy Sponge market to grow at a CAGR of 12.76 percent over the period 2011-2015. One of the key factors contributing to this market growth is the increasing number of surgical procedures. The Global Laparotomy Sponge market has also been witnessing the trend of an increase in agreements among group purchasing organizations and vendors. However, the fragmented nature of the market could pose a challenge to the growth of this market.
Key vendors dominating this market space include Covidien plc, Medical Action Industries Inc., and Medline Industries Inc.
Other vendors in the market are DeRoyal Industries and Dukal Corp.
Commenting on the report, an analyst from TechNavio's Healthcare team said: ''The trend of agreements among group purchasing organizations (GPOs) and vendors of laparotomy sponges is commonly witnessed in the Global Laparotomy Sponge market. For instance, Medical Action is in contract with GPOs and integrated delivery networks (IDNs), which has promoted unit sales growth of laparotomy sponges by offering volume discounts. By contracting with a GPO or an IDN, vendors are not only able to increase the efficiency of their sales force but also to improve their market share.''
According to the report, vendors are increasing their online marketing and promotional activities to increase sales and customer reach. This not only provides customers with easy access, but also helps vendors reduce their setup, distribution, and operational costs. A large number of small and big vendors sell laparotomy sponges online. Furthermore, there are no time limitations in buying from online websites as opposed to medical stores. Thus, the increasing use of online marketing tools has increased the sale of laparotomy sponges and helped the market revenue to grow.
Further, the report discusses that the fragmented nature of the market is negatively impacting the Global Laparotomy Sponge market.
For more information visit http://www.researchandmarkets.com/research/n94zc5/global_laparotomy