Market Overview

Research and Markets: The Global Automotive Airbag Market to Grow At A CAGR Of 11.54 Percent over the Period 2011-2015

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DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/6mslkp/global_automotive) has announced the addition of the "Global Automotive Airbag Market 2011-2015" report to their offering.

One of the key factors contributing to this market growth is the increase in government regulations. The Global Automotive Airbag market has also been witnessing the emergence of high-tech airbag systems for low-cost cars. However, airbags limited to mid-range and premium car segments could pose a challenge to the growth of this market.

Commenting on the report, an analyst from TechNavio's Automotive team said: ''The Global Automotive Airbag market is highly fragmented. Currently, there are a large number of second and third tier manufacturers supplying the Airbag industry. With intensifying competition, it becomes very important for vendors to have a diversified geographical reach and product portfolio. Setting up new units or businesses is generally expensive and it takes some time to realize the gains from this. Instead, companies prefer the inorganic growth strategy of acquiring new businesses to expand their business operations. Also, the aim to become a desirable supplier leads to the largest producers acquiring smaller companies in the market.''

According to the report, the Global Automotive Airbag market is driven by the introduction of stringent government safety regulations across the globe. New safety directives are being issued in major markets worldwide. Moreover, enhanced safety standards are also being progressively introduced in emerging markets.

Further, the report discusses that the presence of airbags only in cars in the Premium Car and Mid-range Car segments is hindering the growth of the Global Automotive Airbag market.

For more information visit http://www.researchandmarkets.com/research/6mslkp/global_automotive

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Auto Interiors

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