Market Overview

JCB Mobile Wallet Pilot Launched

Tokyo, Nov 6, 2012 - (JCN Newswire) - JCB, a leading international payment brand in Japan, announced that it has launched a one month trial focusing on usability for the new JCB Mobile Wallet platform and plans to release the product to the market in 2013.

The JCB Mobile Wallet handles payment, point programs, discounts and other special offers with some unique functionalities, making it the Mobile Wallet of choice for users who want to take advantage of convenience and savings.

"JCB has developed and released a number of smartphone apps including the JCB Travel Guide with multiple destination that has special discounts and offers for JCB cardmembers visiting those destinations to provide our unique value to cardmembers", said Tac Watanabe, Executive Vice President, Brand Infrastructure & Technologies of JCB. "The new JCB Mobile Wallet platform is another approach to further meet customer needs and provide JCB's unique values to customers, including making payments using points, managing multiple loyalty programs, and exchanging points with friends."

The JCB Mobile Wallet is based on a platform developed by Dai Nippon Printing, which is also participating in the trial. The trial offers discounts and special offers at merchants in the trendy shopping district of Omotesando in Tokyo and will test the usability of app functions such as exchanging points for discount coupons and exchanging points among users.

JCB is aiming to release the JCB Mobile Wallet in 2013, using the results of the trial to improve contents and functions from the point of view of users, merchants and service providers. The first market to be introduced will be Japan, followed by other markets depending upon the needs in each market.

About JCB

JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes over 22 million merchants and over a million cash advance locations in 190 countries and territories. JCB cards are now issued in 16 countries and territories, with more than 77 million cardmembers. As part of its international growth strategy, JCB has formed alliances with more than 350 leading banks and financial institutions globally to increase merchant coverage and cardmember base. As a comprehensive payment solution provider, JCB commits to provide responsive and high-quality service and products to all customers worldwide. For more information, visit: www.jcbcorporate.com/english .

Note: JCB statistics included in About JCB are as of the end of March 2012.



Source: JCB

Contact:
JCB International Co., Ltd.
Ayako Tanaka, Masayasu Okada
Corporate Planning Department
+81-3-5778-8390
ayako.tanaka@jcb.co.jp
masayasu.okada@jcb.co.jp


Copyright 2012 JCN Newswire. All rights reserved. www.japancorp.net
 

Around the Web, We're Loving...

Partner Network

Get Benzinga's News Delivered Free