Market Overview

Lax World Announces Website Redesign


Premier lacrosse specialty stores and online retailer of lacrosse gear and apparel announces online facelift to kick off Q4.

Baltimore, MD (PRWEB) October 31, 2012

Lax World, the authority in lacrosse equipment & apparel, announces a stunning website redesign to better equip their online store in time for what should be another busy fourth quarter.

The online sporting goods retailer, headquartered in Baltimore, hopes to better enhance the overall user experience by creating a website design that's not only aesthetically pleasing, but easier to navigate for customers. By updating the website's design to kick of the fourth quarter of 2012, Lax World has armed itself for what it hopes will be another fruitful holiday season.

After a site re-launch in late September 2011, the online sporting goods retailer saw December 2011 become one of their best performing months ever in terms of online visits, transactions and eCommerce conversion rate, despite the sluggish economy.

Additionally, the site's new look will help showcase the store's new Fall catalog, featuring new products from some of the most popular and trusted brands in the game today, from long-time leader STX Lacrosse to up-and-coming sporting goods giant Under Armour Lacrosse.

The Baltimore-based retailer, with 12 stores across the country in Maryland, Pennsylvania, Georgia, Colorado and Virginia, is the world's largest specialty lacrosse store. It offers lacrosse sticks, protective equipment, apparel and gear online for shoppers in stores, as well as globally through their website.

About Lax World:
Lax World is the largest lacrosse specialty store on the planet. Since 1998, Lax World boasts the world's largest collection of lacrosse shafts, heads, helmets, shoes, shoulder pads, arm guards, gloves & more.

Lax World equipment bears the names of trusted manufacturers like Warrior, Brine, STX, Cascade, Maverik, Nike, Under Armour and many more – including their own collection of Lax World products.

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