Market Overview

New Boogie Board Jot LCD eWriter Hits Shelves for Holiday Gift Giving


Record Number of Boogie Board LCD eWriters Ship to Retailers in Fourth Quarter

Kent, Ohio (PRWEB) October 31, 2012

The highly-anticipated Boogie Board Jot LCD Writer, the latest model to join the growing line of tree-friendly paperless eWriters from Improv Electronics, is now available for purchase from 1,100 Bed Bath and Beyond store locations in the U.S. for $39.99. The Boogie Board Jot LCD eWriter was unveiled to media members and other VIPs at the CEA Line Shows preview event held in New York City this summer.

Combined shipments of Boogie Board Jot eWriters and other Boogie Board eWriter models to. retailers have set a fourth quarter record for Improv Electronics.

“Style-conscious consumers have anxiously anticipated the Boogie Board Jot LCD eWriter since it was unveiled this summer. It provides similar functionality to our Boogie Board Original eWriter with a cool, sophisticated look and several new convenience features,” said Improv Electronics CEO Dr. Albert Green. “Based on our fourth quarter shipments to retailers, the Boogie Board Jot eWriter and our entire line of Boogie Board eWriters will be under a lot of Christmas trees this year.”

The Boogie Board Jot eWriter includes the following features:

  •     A sleek and contemporary metallic-look with red, blue or graphite accents
  •     Soft-touch back to provide grip and stability
  •     Tapered stylus that doubles as a stand for horizontal viewing (great for leaving messages on the kitchen counter)
  •     Integrated magnets for mounting to refrigerators, file cabinets and other metallic surfaces
  •     Replaceable coin cell battery (each battery provides up to 50,000 erases)
  •     Erase lock switch to prevent accidental erasure of written/drawn images

Like all other Boogie Board eWriter models, the Boogie Board Jot LCD eWriter also features a revolutionary Reflex® No Power LCD writing surface. Made of ultra-thin and light shatter-proof plastic, Reflex LCDs provide users with an immediate, pressure-sensitive writing experience very similar to pen and paper. Boogie Board Jot LCD eWriter accessories are also designed with an attention to both functionality and style. The Boogie Board Jot Jacket is a fitted water-resistant neoprene sleeve that fits snuggly over the Boogie Board Jot LCD eWriter, providing protection from impact, weather and unwanted screen marks. The Boogie Board Jot Folio is a durable polyurethane case with a flip-over design that mimics the look of traditional stenographer notepads. Convenient business card pockets are included for business/office use.

The Boogie Board Jot LCD eWriter is also available for purchase from several retailers in Japan.

About Improv Electronics
Improv Electronics was formed in 2010 as the consumer products subsidiary of Kent Displays. Founded in 1993, Kent Displays, Inc. is a world leader in the research, development and manufacture of Reflex No Power LCDs for unique, sustainable applications including electronic skins, eWriters, smartcards and eReaders.

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