Market Overview

NFC Bootcamp™ to Co-locate with Smart City Expo World Congress in Barcelona


Registration is open for near field communication training program scheduled November 14 and 15, 2012

Dallas, Texas (PRWEB) October 30, 2012

OTA Training, the creator of the most comprehensive series of globally delivered RFID education and hands on training today announced that registration is open for NFC Bootcamp™ Training Series to be held in Barcelona November 14 and 15, 2012. OTA, with along local and international NFC experts will present the first globally standardized NFC training program designed to educate attendees on how they can harness NFC technology to drive brand awareness.

Sponsored by AENFC and co-locating with Fira Barcelona's Smart City Expo World Congress, a unique event where participants learn, share, make contacts and find inspiration for developing the cities of the future, the NFC Bootcamp™ will deliver its unique high-impact series on near field communication. Among industry practitioners and experts slated to present are Stéphane Doutriaux of Poken, Fernando Cejás of Flomio, and Bastien Latge of Inside Secure.

The NFC Bootcamp™ focuses on high quality knowledge transfer from near field communication (NFC) experts about what NFC is, how it is being employed, what are some of the business models and how you can take advantage of the technology in your business. Attendees will learn more about how NFC is being used in real-world scenarios — presented by the people actually creating and implementing campaigns. They will also learn about key players in the NFC ecosystem and best practices from experts in the industry. In addition, this training program includes hands-on demos and training on how to build an NFC campaign. A special feature of the NFC Bootcamp is the NFC Showcase where companies working in the NFC field show how this next-generation technology works.

“Near field communication will change forever how consumers engage with various businesses. Customers are demanding simplified, customized and personalized retail experiences while they are on the go. There is no better place to come and understand the impact this technology is going to have on the way companies do business than at an NFC Bootcamp,” said Robert Sabella, chief executive officer and founder of OTA Training, which produces the NFC Bootcamp series. “We are very pleased to launch our Barcelona event, working with local and internal experts to look at how NFC is already engaging consumers. We feel that near field communication definitely garners a prominent place in the city of the future.”

In addition to the Barcelona appearance, dates have been announced for cities around the world, including Los Angeles, Johannesburg and Sydney, with more dates being announced soon. For more information on the Barcelona NFC Bootcamp, scheduled for November 14-15, 2012, and other scheduled Bootcamps, visit

Companies and organizations interested in sponsoring or speaking at an NFC Bootcamp or participating in the NFC Showcase should visit to request sponsorship information.

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