App Developers Get First-Ever Complete Analysis of How Consumers Use Their Service Thanks to Launch of Heatma.ps
Company raises $400K in seed funding to help app developers design more beautiful and efficient apps
WARSAW, Poland (PRWEB) October 30, 2012
The proliferation of mobile apps is creating intense competition to get an app discovered and thus, presenting challenges to keep users engaged in a service. This pushes developers to constantly look for ways to optimize the app experience. To date, the only way developers were able to get in-depth analysis on how an app is used was through analysis services that measure what actions a consumer took. But these numbers didn't give a sense of what parts of the screen was touched and when, until now. Unveiling Heatma.ps, the first-ever touch-based analytics service that has come out of beta.
The company, founded by Cyprian Ciećkiewicz, is now available to iOS developers on iPod Touch, iPhone, and iPad devices. Unlike other analytics solutions currently on the market, Heatma.ps isn't solely based on actions and clicks. Its offering shows every possible interaction with the device, which reveals hidden issues with an app's user-experience that developers would otherwise never know about. Some of the discoveries that this software can provide include:
- Where people touch first
- What functions are never used
- What gestures people make
- Scrolling depth
- Device orientation
- User interface layout problems
- … and many others
This data is particularly valuable when it comes to design, one of the most important aspects to consider when creating effective applications. App design can have a dramatic effect on downloads, user ratings, and ultimately app revenue.
“Whether it's for a small company that is testing out its first app, or a large company that is continuously releasing updates, our technology offers a new form of measurement and insight that benefits all types of app developers,” says Ciećkiewicz, Heatma.ps CEO.
Heatma.ps is a lightweight iOS framework, taking up less than 80 KB, installed in an app on any iOS device. As users interact with the device during app usage, this data is sent to a data center where it's aggregated and converted into meaningful information such as heat maps and gesture and device statistics, which are viewable inside of the app itself. Additionally, this data is translated into custom reports, which are PDFs with the interaction data for easy sharing. The number of custom reports a developer receives depends on the subscription plan selected. Security is the company's top priority, as it anonymizes and aggregates all of the data that is collected for the user's protection.
The company is announcing a $400,000 seed investment to help take it beyond beta, which comes from private investors.
Heatma.ps is available for integration while an app is still in beta testing, which can be beneficial for determining common problems before releasing the app, or while it's live in the App Store, which is great for discovering how real users interact with the app.
Over 100 apps are already using the service in beta, including those in travel, gaming, m-commerce, productivity, entertainment, and education.
Developers can download the Heatma.ps SDK, which takes only a few minutes to install, here: https://heatma.ps/.
Heatma.ps consists of a team of Polish developers located in Warsaw, Poland. They started out by creating their own iPhone applications and found a lack of good usability testing tools for iOS devices, so they created Heatma.ps. It helped them to understand their users and create better software. Heatma.ps is a lightweight iOS framework installed in your app. It tracks individual parts of your app to collect touches, gestures and device interactions. This data is sent to a data center where it is aggregated and converted into meaningful information such as heat maps, gestures and device statistics, which are viewable within an app.
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