Optronics Joins Lucidity, Brings Synergies to HD Vehicle Lighting Marketplace
With world-class manufacturing facilities, harness-making capabilities and global market presence, Optronics is poised to change the competitive landscape in HD Vehicle Lighting
Tulsa, OK (PRWEB) October 30, 2012
Optronics International, a leading manufacturer and supplier of HD vehicle lighting, announced that it has been acquired by Lucidity Enterprise Co., LTD. Optronics will operate as an independent business unit of the Taiwan-based lighting powerhouse, giving it direct access to Lucidity's manufacturing strength, R&D capability and experience with the global vehicle lighting marketplace. The acquisition is the result of a longstanding, strategic relationship between the two organizations and represents a natural step in each company's evolution.
Lucidity is considered to be one of the world's premiere vehicle lighting manufacturers and supports leading OEs of both powered and non-powered vehicles. The company serves a global marketplace and its products have long been sold through other U.S.-based HD lighting suppliers.
Lucidity's state-of-the-art manufacturing credentials, including ISO/TS 16949, ISO 14001, OHSAS 18001, ISO 14064-1 and PAS 2050 designations, are complemented by its robust product design, compliance testing and R&D capacity. The company also recently acquired an Australia-based wiring and harness company.
“Optronics has firmly repositioned itself and this will absolutely change the competitive hierarchy in HD lighting,” said Brett Johnson, president and CEO of Optronics International. “OEs will gain access to a lighting manufacturer with global sophistication, fleets will enjoy increased product availability and everyone will benefit from new, innovative technology and the industry's most competitive pricing structure.”
Johnson said that Optronics has been steadily gaining market share in the HD and work truck markets, attributing much of the success to the company's customer-centered, can-do culture of listening and rapidly responding to needs with high-quality products that are realistically priced. Johnson added that with the new resources available to it, Optronics will be even more flexible and aggressive in the pursuit of new product development, tooling and speed to market.
“Optronics complements Lucidity's strategic objective of bringing imaginative, relevant and competitive lighting technology to the North American vehicle marketplace and the larger world,” said Wayne Huang, chairman of Lucidity Enterprise Co., LTD. “As a result of this investment, we expect to raise the bar, by delivering more advanced technology, more product availability and more choices to our customers.”
Lucidity purchased Optronics International from Harvard Place Investments (HPI), which has owned the company since 2009. Customers and industry partners will see no change in service, accountability or how the company conducts business.
Optronics will continue to manufacture and deliver exceptional, high-quality products, while providing uninterrupted support to their distribution network and customers. Optronics will also renew its efforts to advance efficiency and innovation, with the same team of dedicated and experienced managers and staff.
Company officials from both organizations stated that the Optronics brand would continue to be a vibrant and stable fixture within the HD, trailer, RV, transit, agriculture and marine markets it currently serves and that it will expand into new markets as well. Optronics will maintain its headquarters in Tulsa Okla., manufacturing facility in Muskogee, Okla., and its distribution facility in Elkhart, Ind. The company expects to grow its physical presence in the U.S. as a result of the acquisition.
To access high-resolution images, please visit: http://www.optronicsinc.com/gallery.html
Founded in 1972, Optronics International is a premier worldwide manufacturer and supplier of branded industrial and commercial vehicular safety lighting products. The company specializes in interior and exterior LED, incandescent and fluorescent lighting for the marine, RV, trailer, HD and transit vehicle markets. Optronics is headquartered in Tulsa Okla., with a manufacturing facility in Muskogee, Okla., and distribution facilities in Elkhart, Ind., and Ontario, Canada.
About Lucidity Established in 1981, Lucidity Enterprise Co., Ltd. is a premier worldwide manufacturer of vehicular safety lighting products. The company designs and produces OEM lights for many North American manufacturers and also makes the most comprehensive line of aftermarket replacement lights in the industry worldwide. Photometric and mechanical testing is conducted using state-of-the-art equipment to ensure every product exceeds the customer's and industry standards. Lucidity is a privately held corporation with engineering, design and manufacturing facilities in Taiwan (ISO/TS 16949, ISO 14001, OHSAS 18001, ISO 14064-1 and PAS 2050) and Australia.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/10/prweb10070398.htmView Comments and Join the Discussion!