Lead Generation Essentials for Real Estate Websites
Steve Jolly of FastRealEstateMarketing.com recommends six tools that every real estate website needs to dominate Lead Generation.
Nashville, TN (PRWEB) October 30, 2012
When a real estate professional creates a website, one of their top goals is growing their business from the online exposure. To help website owners create customers, Steve Jolly recommends the following Lead Generation tools are integrated into a website.
1. Indexable IDX Search
Eighty percent of visitors to real estate websites are there to search for homes. Without IDX, a large segment of the market is missing. Having an IDX that is indexable allows listings to be found on Google. “Over fifty percent of the visitors to NashvilleRealEstateNow.com are from organic Google searches and my IDX solution. Indexable IDX has more than doubled the traffic to my website,” Jolly said,
2. Valuable Content
Almost twenty percent of visitors to a real estate website are primarily looking for news and community information. Website content should be designed to inform, entertain and engage potential clients. The content should also include videos, pictures, charts, and infographics for a rich customer experience. All content should be original, especially the community information and articles. Copying content from other sources is a potential liability and could harm search engine rankings.
3. Call to Action
Calls to Action help turn visitors into clients. An effective call to action will gently prompt clients into buying a product, completing a form, commenting on an article or sharing information through social media. CTA's should be tested for performance. “The difference between a good and a bad CTA could be a hundred-fold increase in conversion, “Jolly stated.
4. Lead Capture
Lead Capture goes hand-in-hand with IDX and Calls to Action. Lead Capture is mostly completed by filling out a form to collect contact information and data from a customer. The primary lead capture form should be prominently placed above the fold on the main landing page. There should be no doubt where the customers are directed. Lead Capture should also be incorporated into IDX solutions with a trigger after a certain number of searches or views.
5. Traffic Strategy
“What good is great content if no one is reading it?” Steve Jolly asked. Every great site has a consistent plan to publish, syndicate and drive traffic. It is best to have more than one source of traffic. Many of the most effective Internet Marketing professionals use a combination of the following strategies: Remarketing, Sponsored Posts, PPC, Social Media, Press Releases, Web 2.0 sites, forums, groups and bookmarking.
6. Mobile Friendly
The Mobile Market is growing by leaps and bounds. Mobile Online use is expected to grow tenfold by 2016. Your site needs to reach consumers on their computer, tablet and smart phone. This can be accomplished with Responsive Web Design and Apps. “Responsive websites automatically adjust based on what device a person is using,” Steve Jolly stated, ”I prefer responsive websites over Apps due to cost and simplicity for the consumer.”
Enterprising real estate professionals wanting to generate leads should check out FastRealEstateMarketing.com for more info on their lead generating websites and content creation services.
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