Market Overview

Cherry Pickers Launches New Website to Connect with Shoppers, Give Fashion Tips, and Provide Guidance Through the Used Clothing Selling Process


The BLU Group Advertising and Marketing selected to design, develop, and market new website for Midwest resale fashion boutique. Website features provide visitors fashion tips, seasonal trends, and access to all of Cherry Pickers social media networks.

Eau Claire, Wisconsin (PRWEB) October 30, 2012

The BLU Group Advertising and Marketing ( recently designed and developed a fresh new website for Cherry Pickers ( Cherry Pickers, a buyer and reseller of gently used, name-brand apparel for both men and women, offers the most stylish trends for a fraction of the retail cost. With 7 locations throughout Wisconsin and Minnesota, Cherry Pickers gives customers the ability to update their look more often, without breaking the bank.

Launched earlier this month, the new website keeps visitors up-to-date on the latest seasonal trends, provides fashion advice, and educates shoppers on the process of selling their gently-worn items to Cherry Pickers. In addition, fans of Cherry Pickers can be kept in-the-know of store specific promotions and featured items at the store in their area by connecting through the company's social media and e-newsletter campaigns. The website also features a customized online application, allowing prospective employees to apply online to the store in their area.

“Cherry Pickers is known for providing men and women with trendy apparel at affordable prices and it was important for the new site to reflect Cherry Pickers love of fashion”, said Hannah King, Account Executive at The BLU Group Advertising and Marketing. “In addition to having a fresh, modern look, the new website encourages shoppers to visit often by keeping them up-to-date in the world of fashion with a blog area each store can post to, a style guide featuring trends for each season, and the hot items each store is featuring in their inventory” said King. “It's almost addicting!”

The BLU Group will also be managing a comprehensive inbound marketing program for all 7 Cherry Pickers locations and the corporate office in 2013. E-mail marketing, Pinterest, Twitter, facebook, Google Plus, search engine optimization, and the company's blog will serve as the foundation for next year's marketing program.

About The BLU Group Advertising and Marketing: The BLU Group is a full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media. Serving companies throughout the nation, The BLU Group is dedicated to strengthening their clients' brands and growing their business through traditional and non-traditional mediums. For more information, visit or connect with them on facebook and Twitter.

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