Market Overview

Danny Care appointed brand ambassador for York Nutrition


Danny Care England International and Harlequin RFC player appointed as brand ambassador

(PRWEB UK) 29 October 2012

Danny Care – Harlequins & England Rugby Union player signs exclusive agreement with York Fitness nutrition.

The York name has been synonymous with fitness and strength for over four decades so it is no wonder that we wanted to bring this expertise to bear with the development of sports nutrition range.

Since 2010 York Nutrition has been building popularity and a following amongst Argos customers as the go to brand for quality and value for money, with its Muscle Power protein boasting over 74g protein per 100g and delivering the optimum amount of protein per serving for fuelling muscle.

With the UK market growing in double digits and the global market for sports nutrition expected to exceed $5bn, it was felt that the time was right to appoint an ambassador who embodied York's values and those of the nutrition range.

Danny Care not only physically embodies how the York nutrition range can compliment exercise and sport but also encompassed the winning spirit and dedication of a true sportsman.

“York brand is fresh, modern and the product looks good. Tastes nice and it obviously works! York Fitness equipment always had credibility in rugby market so it was a natural transition”. Danny Care

The York nutrition range includes a high quality protein, all in one formula, performance creatine, weight gainer, fat burner and handy sports shaker. So whatever your goal York nutrition is the solution to your nutrition needs.

York nutrition is available from Argos ( and York (

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