Market Overview

Central Coast Candidates Speak Out About Agriculture, Immigration & Other Issues of Importance to Area Latinos


Univision & the California Strawberry Commission Announce Partnership to Provide Online Video Profiles for Voters

Watsonville, CA (PRWEB) October 29, 2012

Univision/Entravision and the California Strawberry Commission today unveiled a non-partisan online video forum to help Central Coast voters learn more about their candidates' positions on issues important to the local Latino community, both organizations announced today.

As a free public service, candidates for Congress and state legislative districts from Santa Cruz to Ventura counties were invited to record a short video presenting their positions on the local economy, education, immigration and agriculture. The videos are viewable in both English and Spanish at Univision/Entravision (

These forums are the result of an ongoing partnership that brings together strawberry farming – the regional economy's greatest employer – with Univision/Entravision, the largest Spanish language network in the United States and California, said George Ray, national political director for Entravision and Univision Central Coast and Univision Monterey/Salinas.

“This partnership is a natural because strawberries represent the most important agricultural crop along the Central Coast,” said Ray. “About 65 percent of all strawberry farmers are Latino, and strawberry operations create an estimated 70,000 jobs, the majority of which are held by Latinos, who represent our audience.”

The strawberry commission said the effort is important because it helps underscore the essential role agriculture plays in the local community.

“We appreciate Univision and Entravision's desire to partner with us by providing a powerful and innovative approach to helping break down barriers between candidates and voters in advance of the election,” said Mark Murai, the commission's president. “This public service is especially important along the Central Coast where it is important for candidates to let voters know exactly where they stand on issues relevant to their communities.”

Candidates received questions in advance and their responses were not edited for content.

In a related announcement, Univision- Central Coast today said it will be hosting a community forum with Abel Maldonado and Congresswoman Lois Capps today Santa Barbara.

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About Univision:
Univision is a Spanish-language television network in the United States. It has the largest audience of Spanish-language television viewers in the world according to Nielsen ratings.

About Entravision:
Entravision Communications Corporation (NYSE: EVC) is a diversified Spanish-language media company with a unique group of media assets including television stations, radio stations and digital platforms. Entravision owns and/or operates 53 primary television stations across the United States. Its television assets principally consist of the largest affiliate groups for the two television networks of Univision Communications Inc., Univision and TeleFutura. It owns and/or operates television stations in 19 of the top 50 U.S. Hispanic markets.

About the California Strawberry Commission:
The California Strawberry Commission represents all of California's strawberry shippers, processors and farmers. California produces more than 80 percent of all the strawberries grown in the United States. The state's strawberry farmers use less than one-percent of California's cropland, but create nearly 10 percent of all California's farm-related jobs.

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