Market Overview

Marketing Expert and Physical Therapist, Nitin Chhoda, Dispels Doubts About Business Success of Professional Physical Therapy EMR


Physical therapists in today's private practice don't have much knowledge when it comes to leveraging their skills and running their very own facility. They need successful individuals to guide and provide them a professional's advice. Nitin Chhoda, being a licensed PT and marketing expert, shares latest information and update when it comes to using physical therapy EMR.

Denville, NJ (PRWEB) October 27, 2012

Whether the therapists like it or not, physical therapy management skills are necessary and it is often a costly move to hire a team of consultants just to make sure that there is always a full schedule from clients in the facility. Finding the marketing edge that would stand out from the rest and are offering the same service has been very challenging.

According to, a website created by Nitin Chhoda, the one thing that can sustain any physical therapy facility is to provide physical therapists with a physical therapy EMR or EMR for physical therapy services which enables the physical therapists to plan ahead and to allocate the budget for the future needs of the facility, making it more sustainable.

Most facilities would often think of outsourcing as the most viable option for marketing the facility but for those that are just starting, it would be better to start locally. Practitioners can tap into the local chamber of commerce and the small business bureau.

However, all these will never be a concern for a physical therapist when they have an EMR for physical therapy services that is already set up in their facility. With the help of a physical therapist and marketing expert, Nitin Chhoda, who has long been an advocate for efficiency, production, and increase of revenues through office systems, it is even worth more than hiring a local group of consultants to help out with the marketing needs. Therapists would have help in setting up an EMR (electronic medical record) system and they would have the knowledge and data to figure out when is the right time to expand their services.

For those who already has an EMR system, the facility would be much like having a tool to take care if money is getting in through making sure that the practice is streamlined, making it more efficient and easier to hit the goals of the practice.

The success of any physical therapy facility starts from the small things. An example is faster handling of payments. This happens when patients know beforehand how much their insurance companies pay for them. This is only possible with an EMR in place. Another example is having more time for consultation with every patient since the clinician can easily access patient records and go through each one for more accurate findings and medical advice.

EMR is the solution to any physical therapy facility who would like to stay competitive in the industry. This is the only way to go for you to take advantage of the trend towards implementing medical EMRs.

Chhoda's office can be reached by phone at 201-535-4475. For more information, visit the website at


Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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