Market Overview

Crowd-sourced "Yelp" for Nonprofits is Best Guide for Picking Charities


Personal Reviews on Lead Donors to Organizations Having Real Results

Redwood City, Calif (PRWEB) October 25, 2012

As donors begin to choose nonprofits to give to this holiday season, charity reviews website urges donors to read user reviews before making a donation. With more than a million nonprofits to choose from, donors can get inspired and informed by reading reviews before they give.

Reviews on the site are written by people with first-hand experience with a charity. Volunteers, current donors and people actually helped by a charity submit accounts of their experience to advise others where to give. The site provides reviews of nonprofits across the country, ranging from animal welfare organizations to homeless shelters to food banks.

As donors search to find charities most deserving of their money this season, GreatNonprofits is an alternative to financial-based charity rankings. Crowd-sourced intelligence of nonprofits gives the most vivid, on-the-ground info about a nonprofit. Just as shoppers read user reviews of products before buying, donors now can read reviews of nonprofits written by those with experience with the actual charity before they give.

“The best way to discover the most effective charities isn't through tax forms,” said GreatNonprofits CEO, Perla Ni, “It's through first-hand stories written by people with actual experience with those charities. No one should make a giving decision without reading personal reviews of a nonprofit.”

GreatNonprofits urges potential donors to read reviews on the site prior to giving this holiday season, in order to find groups highly reviewed by their own volunteers and the people they have actually helped. Donors, volunteers and clients are also encouraged to share their knowledge by writing a review about a nonprofit that they have experience with. Even small donors can have a huge impact by writing a review and contributing to the community knowledge.

GreatNonprofits provides lists of top-rated charities in over 50 metro areas.

About GreatNonprofits
GreatNonprofits was born out of a desire to find effective nonprofits on the ground during the Hurricane Katrina disaster. Its mission is to inspire and inform donors and volunteers, enable nonprofits to show their impact, and promote greater feedback and transparency.

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