Market Overview

Ceridian Stored Value Solutions, Inc. (SVS) - The Good News about Gift Cards

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With the busiest retail shopping days of the year just weeks away, leading prepaid solutions provider, Ceridian Stored Value Solutions, Inc. (SVS), shares the good news about Gift Cards for the upcoming winter holidays.

Louisville, KY (PRWEB) October 25, 2012

With the busiest retail shopping days of the year just weeks away, leading prepaid solutions provider, Ceridian Stored Value Solutions, Inc. (SVS), shares the good news about Gift Cards for the upcoming winter holidays (November and December): 2012 promises to be the sixth consecutive year for Gift Cards to be the ‘most popular gift' to give and receive. With electronic Gift Cards and mobile applications that allow consumers to purchase and redeem cards from any web-enabled device, Gift Cards have become that much more accessible.

Tempered by political and fiscal uncertainties but supported by signs of improvement in consumer confidence, the National Retail Federation (NRF) is forecasting a 4 percent increase in retail sales over the 2011 winter holidays, ringing in at more than $586 billion. Retail buying patterns also illustrate how shoppers continue to embrace Gift Cards for their flexibility and convenience, as the SVS Gift Card portfolio was up 7 percent for first-time card activity during the first half of 2012 (January 1 – June 30, 2012 v. January 1 – June 30, 2011).

More good news about Gift Cards this holiday season:

  •     Over 82% of consumers will purchase a Gift Card
  •     86% of consumers will redeem a promotional Gift Card
  •     80% of consumers are more likely to shop at a store offering a promotional Gift Card
  •     84% of consumers are more likely to purchase a Gift Card from a merchant who gives them a promotional Gift Card for their purchase
  •     23% of consumers plan to use a mobile/digital Gift Card

About SVS
With two decades of experience, SVS is a pioneer and prepaid innovator, executing successful programs for top brands around the world. As a global prepaid provider, SVS manages over 600 million cards and processes over one billion transactions originating from over 45 countries and in 26 currencies worldwide every year. To learn more about increasing your bottom line with the most effective gift card and prepaid solutions on the market, visit us at: http://www.storedvalue.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebCeridian_SVS/Gift_Cards/prweb10054676.htm

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