Evolution Bureau Wins La Brea Bakery Account
San Francisco Creative Shop Selected for Bakery's Retail Business
San Francisco, CA (PRWEB) October 24, 2012
Following an agency review, Evolution Bureau has been named the creative agency of record for Los Angeles-based La Brea Bakery.
EVB will lead all U.S. consumer-marketing efforts for the La Brea Bakery brand, which includes creation of an integrated communications plan focused on key selling periods . The agency expects to debut new social and digital creative in late 2012 and throughout 2013.
La Brea Bakery helped spark an artisan bread renaissance in Southern California when it first opened in 1989, and ultimately set the standard for fresh, artisan bread across the nation. Now, more than 20 years later, La Brea Bakery is a leading U.S. producer of par-baked artisan breads distributed to grocery stores, restaurants and foodservice institutions.
“EVB offered a clear blueprint for strong communications and content that we felt best embodied our brand philosophy,” said Jaclyn Park, Director of Marketing, La Brea Bakery. “We were impressed by their creative capabilities, innovative ideas and overall enthusiasm of their people.”
La Brea Bakery sells more than 100 varieties of award-winning, hand-cut loaves, baguettes, telera rolls, sandwich breads, dinner rolls and tortillas to leading grocery stores throughout the United States, including Costco, Kroger, Harris Teeter, SuperValu and Shoprite. In addition, La Brea Bakery's breads can be found at the La Brea Bakery Cafe at Downtown Disney in Anaheim, Calif., which went through an extensive renovation earlier this year.
“La Brea Bakery is a great brand with an amazing history, and we're excited to be working with them to help them achieve their marketing goals,” said James Gassel, President of Evolution Bureau.
About La Brea Bakery
La Brea Bakery is continually ranked as the premier artisan bread brand in the country. Founded by renowned pastry chef Nancy Silverton, La Brea Bakery is recognized for its commitment to offering only high-quality and authentic culinary experiences to consumers and foodservice professionals. The company operates a flagship storefront in Los Angeles in addition to a casual dining restaurant in Anaheim, Calif. La Brea Bakery is owned by ARYZTA, a leading manufacturer and distributor of bread, buns, cookies, pizza and other premium baked products. For more information, visit http://www.labreabakery.com
About Evolution Bureau
EVB is a full-service marketing agency in San Francisco that specializes in creating online advertising, social media and creative campaigns that inspire consumer participation. We build brands by creating believers, fans, evangelists and, of course, customers. View our latest work for clients such as Juicy Fruit, Skittles, Zynga, Absolut, Jameson and Facebook at http://www.evb.com/work.
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