Proximus Mobility's Partner Touchcom Demonstrates the Successful Implementation of Location Based Proximity Marketing in the Dominican Republic
Businesses worldwide can utilize the Proximus location based proximity marketing solution to drive customer interaction, increase in venue spending, and drive return visits through loyalty programs.
Atlanta, GA (PRWEB) October 24, 2012
Proximus Mobility, a leading location based marketing software development company, announced last month a partnership with the Dominican Republic Mobile Marketing Agency Touchcom. Touchcom is a certified reseller partner for the Proximus proximity marketing solution in the Latin American/Caribbean market. Recently, they have provided a successful case study with one of their clients, Dock Terrace and Lounge based in Santo Domingo, DR.
One of Touchcom's first clients to take on the new service was the popular Santo Domingo nightclub/restaurant Dock Terrace and Lounge. General Manager Antonio Villareal states, “As a manager I'm very satisfied with this new platform since it allows us to learn more about our clients and for them the same about us. We offer an array of services with this solution such as a menu, offers, and a loyalty program that people register for to become our exclusive list of clients, all through the Wi-Fi connection on their mobile phones.”
Using the services provided by Touchcom meant not only providing a more effective way to deliver hyperlocal, relevant content to his customers, it also meant he was able to measure the effectiveness of the program. Villareal added the following. “In our first three months, our social media followers grew by 12%. This innovative solution is allowing us to measure our marketing efforts in a very effective manner.”
Also recorded was location-specific data such as patron count, total and average page views of the location-based content, registrations for the loyalty program, types of mobile phones used, operating system and more.
According to statistics, 50% of all Internet searches our coming from mobile phones, and the Dominican Republic has reached 100% mobile phones mobile density. “Our clients are visionaries and understand that mobile is the platform of the future, many of them understand they need to take the opportunity to be the first ones in the market to be known as the most innovative,” says Randy Diaz, Technology and Operation manager.
Touchcom is a marketing company focused Mobile Marketing and Mobile Commerce serving the Domincan Repbulic and other Caribbean and Latin American markets. Touchcom maintains an office in Miami, FL and Santo Domingo, DR. For more information contact us http://www.touchcom.do
About Proximus Mobility, LLC.
Based in Atlanta, Proximus Mobility is a location based consumer engagement software company that provides turnkey, end-to-end solutions to digital out-of-home, ATM and kiosk companies, ad networks, retailers, hotels and casinos, venues, advertising agencies and small to medium sized businesses. These solutions offer relevant, high value digital content to consumers' mobile phones near the point of influence or point of sale regardless of the phone type or carrier, with no app needed on the phone. Proximus Mobility enables brands to effectively reach and capture anonymous consumer data and track their customers in the out-of home environment, providing executive level reports and in-depth analytics on dwell times, traffic patterns and behavior profiles. These insights facilitate the advertiser to deliver customized and impactful content based on previous customer interactions and the consumer receives helpful and valuable location based information and offers completing the value chain. For more information, visit http://www.proximusmobility.com.
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