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MassiveImpact Appoints New Chief Financial Officer

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Leader in performance mobile advertising expands c-level team as the company extends global reach.

Tel Aviv, Israel (PRWEB) October 24, 2012

MassiveImpact, a leader in performance mobile advertising, announced today the appointment of Gidi Krupnik as Chief Financial Officer (CFO). Krupnik brings over a decade of experience to his new role and will be responsible for overseeing the implementation of all global financial reporting and budget management, while bringing a financial voice to company-wide strategic initiatives, supporting the company's global expansion. Krupnik will report directly to Sephi Shapira, CEO of MassiveImpact.

“I am excited to be a team leader in a company that is transforming the way mobile advertising is done by focusing on a performance business model rather than a cost-per-click (CPC) model,” said Krupnik. “I am joining the company at a time where the importance of mobile advertising has risen dramatically and affecting the bottom line of global companies around the world. It's a great time to join the company and help build the mobile advertising space.”

Prior to his position with MassiveImpact, Krupnik held three CFO positions at various companies, including: Amadesa, a testing and relevancy targeting solution developer; Aspect Imaging, the world's leader in high-performance compact MRI imaging systems; and Verix, a provider of performance management optimization with advanced analytics applications. As CFO, Krupnik oversaw all financial planning, corporate tax affairs, and raised a combined $35M in equity.

“Gidi Krupnik is a seasoned CFO with three prior positions behind him and is a true leader that could help position the company at the forefront of the mobile advertising industry,” said Sephi Shapira, CEO and Founder of MassiveImpact. “As the CFO, he serves as the backbone of the company that will help navigate and manage our financial growth and global expansion.”

With five operational sites across the globe and reaching more than 1 billion mobile internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. The company's real time performance (RTP) is a radical new approach that enables advertisers to acquire new customers with a guaranteed ROI. New customers are discovered using, TargetAdLive®, a patent-pending solution that analyzes potential customer data based on the mobile user's conversion history. In addition, MassiveImpact automatically manages advertising inventory in a self-learning empirical manner, allowing for an optimal real-time, end-to-end advertising serving cycle, guaranteeing advertiser return on investment and maximizing traffic monetization for publishers.

About MassiveImpact

With five operational sites across the globe and reaching more than 1 billion mobile internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. The company's flagship product is TargetAdLive®, a real-time propriety technology that guarantees advertiser return on investment and maximizes traffic monetization for publishers. MassiveImpact is backed by strategic investors in the mobile space, including: SoftBank, SingTel, and Gemini. To learn more about MassiveImpact, visit http://www.massiveimpact.com .

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/10/prweb10052767.htm

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